EXCLUSIVE: Kim Kardashian's Sexy New Fragrance Ad Revealed

01/05/2010 at 08:00 PM ET

Courtesy Lighthouse Beauty

Since Kim Kardashian first broke the news that she’d be creating a signature scent a-year-and-a-half ago, the reality star has kept us guessing about exactly what the fragrance would be like. But today she finally unveils a sizzling new campaign for the eponymous scent developed with Lighthouse Beauty exclusively to PEOPLE. Dressed in retro lingerie and a marabou coat, Kim swings from a circle that mirrors the smoky bottle, in an image that plays up her signature sex appeal. The scent itself mixes notes that were chosen to reflect aspects of her personality, with jasmine, tuberose and gardenia evoking her femininity and tonka bean and sandalwood suggesting an even softer side. For the time being, however, you can look — but not smell. The scent, which will range in price from $16 for a .33-oz. rollerball to $65 for a 3.4-oz. spray, won’t launch until February, exclusively at Sephora. Tell us: What do you think of Kim’s fragrance ad? Are you excited to try the star’s scent? –Katherine Kluznik Rentmeester

Check out other star fragrances here!

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Connie on

She is beautiful and so are the other Kardaschians. Her real dad would have not approaved the Reality show though. A decent elegant gentleman but like I’ve written, I love the family very much. What you see, is what you get. Sometimes too much. Kloe tone your language baby.

DC on

No offense to Kim since she is pretty, but the picture used of Kim in this ad is absolutely HORRIBLE and whoever picked this photo should have picked a better image.

ABSOLUTELY HORRENDOUS PHOTO — I would NOT buy this perfume because this Ad is so ridiculous – it is not high fashion or anything though it sure is trying to be.

Is she suppose to be a little girl in pink on a trapeze a circus?

kimberly12025 on

I think Kim looks absolutely gorgeous…I love the double K logo on the bottle and I think the ad campaign is stunning.

t.j. max son on

its gonna smell like butt, after a long jog, in august.

Kim Kardashian Perfume Ad revealed | Kim Kardashian Fan on

[...] very first perfume. It reads “Kim Kardashian – The Voluptuous New Fragrance.” People.com has the exclusive and this is what they wrote: Dressed in retro lingerie and a marabou coat, Kim [...]

Wahida on

KIM is indeed very beautiful, but not in this picture. Don’t like the face especially the mouth.

Why everybody (actresses, singers) wants to have teir own perfume?

I will stay with my D&G.

kristie on

I like the kardashian girls!! For those haters out there, like it or not, they are beautiful girls who are making the most of life’s opportunities and earning a living just like the rest of us.
As for the ad she looks great but not my favorite picture of her. Can’t wait to smell the perfume!!

Michele on

Why is it all the stars these days where so much makeup? Especially the Kardashian girls…they look like transvestites!

Lis on

Man what a bunch of whiners. She is here to make as much money as she can. I can’t hate on her whether they photoshopped her a@@. I’d prolly do the same thing. I think she looks great, you go girl. Do your thang.

Elle on

Her body looks great but her face!?! It doesn’t even look like her. And what a HUGE ego – naming the perfume after herself and the logo made up of the letters: KIM. What does she even DO??? Famous for being famous, I suppose. Why does our culture honor these people??

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