EXCLUSIVE: Kim Kardashian's Sexy New Fragrance Ad Revealed

01/05/2010 at 08:00 PM ET

Courtesy Lighthouse Beauty

Since Kim Kardashian first broke the news that she’d be creating a signature scent a-year-and-a-half ago, the reality star has kept us guessing about exactly what the fragrance would be like. But today she finally unveils a sizzling new campaign for the eponymous scent developed with Lighthouse Beauty exclusively to PEOPLE. Dressed in retro lingerie and a marabou coat, Kim swings from a circle that mirrors the smoky bottle, in an image that plays up her signature sex appeal. The scent itself mixes notes that were chosen to reflect aspects of her personality, with jasmine, tuberose and gardenia evoking her femininity and tonka bean and sandalwood suggesting an even softer side. For the time being, however, you can look — but not smell. The scent, which will range in price from $16 for a .33-oz. rollerball to $65 for a 3.4-oz. spray, won’t launch until February, exclusively at Sephora. Tell us: What do you think of Kim’s fragrance ad? Are you excited to try the star’s scent? –Katherine Kluznik Rentmeester

Check out other star fragrances here!

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Showing 146 comments

FormerWestHollywood on

Honestly, I don’t watch or keep up with Ms. Kardashian. As a photographer, I love the photograph because she is beautiful and the photo is extremely well done (Photoshop or not). What intrigues me most is the description of the perfume. It sounds truly wonderful and I will look for it at the perfume counter. I wish her well with her new venture. Certainly a step in the right direction from the sex tape…

datruth82 on

@Lynz Catastrophe: Don’t be such a hater. That’s not all PhotoShop on her hips. She’s lost a ton of weight recently. She looks like that in every candid paparazzi photo now.

Raquelle on

The comment from “FormerWestHollywood” almost certainly sounds like it was spun from Kardashian Media Control Central. They go on to say “What intrigues me most is the description of the perfume. It sounds truly wonderful and I will look for it at the perfume counter.” Honestly, who writes this stuff? Is that an attempt to prompt some sucker(s) into buying this overly-promoted horse urine. And the rest of you stop calling us haters. Just because we have opinions and have the insight to recognize real talent and merit instead of this bullsh*t does not make us haters.

Alegna on

I’m actually a fan of Kim’s but am so disappointed over this ad! Does her no justice, what was she thinking?? The barely there clothing parading around showing off her body is tacky & as the look/image she went for. So let down. I was expecting classy…like Gucci or Versace. fragrance ads. This just looks cheap, like a ad Wallmart perfume ad. She looks much better in her reality show or every day snaparazzi shots. Really let down for someone who usually has great style! The ad has put me off buying off it. I could’ve came up with a better image & ad for her.

Ishreya on

Is this what FAME-WHORING smells like?

Jane on

Very disappointed.
She look waaaay… hotter on People’s star track.
Totally not buying it. She could have done better.

Judy on

She is so beautiful, she doesn’t need all that touch up and to make her skin lighter. That doesn’t even look like her.

hmm on

how is this “EXCLUSIVE” when no one cares about this no talent nobody? she’ll slap her name on anything for a buck, its so sad!!

Joey on

Yet another celebrity perpetuating the myth that it’s sexy to wear dead animals. Get with it.

Kim Kardashian Goes Retro Glam For New Perfume Ad - YourCelebrityStuff on

[…] Kim Kardashian, 29, has gone retro glam wearing a shaggy marabou coat with a pale pink bra and panties on a circular silver swing in her new fragrance ad. […]

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