EXCLUSIVE: Kim Kardashian's Sexy New Fragrance Ad Revealed

01/05/2010 at 08:00 PM ET

Courtesy Lighthouse Beauty

Since Kim Kardashian first broke the news that she’d be creating a signature scent a-year-and-a-half ago, the reality star has kept us guessing about exactly what the fragrance would be like. But today she finally unveils a sizzling new campaign for the eponymous scent developed with Lighthouse Beauty exclusively to PEOPLE. Dressed in retro lingerie and a marabou coat, Kim swings from a circle that mirrors the smoky bottle, in an image that plays up her signature sex appeal. The scent itself mixes notes that were chosen to reflect aspects of her personality, with jasmine, tuberose and gardenia evoking her femininity and tonka bean and sandalwood suggesting an even softer side. For the time being, however, you can look — but not smell. The scent, which will range in price from $16 for a .33-oz. rollerball to $65 for a 3.4-oz. spray, won’t launch until February, exclusively at Sephora. Tell us: What do you think of Kim’s fragrance ad? Are you excited to try the star’s scent? –Katherine Kluznik Rentmeester

Check out other star fragrances here!

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Showing 145 comments

Rachel on

@ crash “She didn’t get where she is by laying around”

Um, actually she did. Laying around, on her stomach, underneath Ray J, for the whole world to see.

Sideburns on

I watched the episode where she was shooting the photos for he fragrance. There were so many pictures that looked beautiful.

She looks so washed out here. Makes me sad.
Kim, you have a beautiful face and you’ve hidden it. You look more like Jennifer Lopez than yourself.

Lucky on

AMEN Susan & Rachel! … Thank you for the laugh ladies! Classic comments!!! hahahahahahahaha and so true!

gyn on

good god this is sad and pathetic. your 15 mins are up kim, go get a real job and stop being an attenton wh*re!

bibi on

her mouth is open again…..

Paloma on

Hats off to the creative people at Sephora who have captured “the essence” what Kim really is… a Cheap,Fluffy, Worthless Twat.

Raquelle on

Ha ha, I have to agree with Paloma. That coat is TRAGIC. I bet the wardrobe people were having a field day and were like ” Let’s use this road kill we found to dress her, no need to break the budget after all it’s only Kim Kardashian!”

Angela on

I think she looks like Jennifer Lopez in this add!?!?!?

olivia on

FOR THE ONES WHO ARE BEING MEAN AND CRITICZING THE WAY SHE LOOKS IN THE PICTURE GET OVER IT! I LOVE THE PHOTO AND THE AD I AM GONA BUY THE PERFUME IM SURE IT’S GONA SMELL AMAZING!

Josh on

Love Kim!

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