EXCLUSIVE: Kim Kardashian's Sexy New Fragrance Ad Revealed

01/05/2010 at 08:00 PM ET

Courtesy Lighthouse Beauty

Since Kim Kardashian first broke the news that she’d be creating a signature scent a-year-and-a-half ago, the reality star has kept us guessing about exactly what the fragrance would be like. But today she finally unveils a sizzling new campaign for the eponymous scent developed with Lighthouse Beauty exclusively to PEOPLE. Dressed in retro lingerie and a marabou coat, Kim swings from a circle that mirrors the smoky bottle, in an image that plays up her signature sex appeal. The scent itself mixes notes that were chosen to reflect aspects of her personality, with jasmine, tuberose and gardenia evoking her femininity and tonka bean and sandalwood suggesting an even softer side. For the time being, however, you can look — but not smell. The scent, which will range in price from $16 for a .33-oz. rollerball to $65 for a 3.4-oz. spray, won’t launch until February, exclusively at Sephora. Tell us: What do you think of Kim’s fragrance ad? Are you excited to try the star’s scent? –Katherine Kluznik Rentmeester

Check out other star fragrances here!

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Showing 145 comments

Nik on

Yes, it’s true, she is famous for nothing. She, however, looks great! She’s a beautiful woman, maybe that’s what she’s famous for.

LALA on

To the people who say ignorant remarks like ” if you have nothing nice to say then say nothing at all: guess what? this comment section does not have a law included where is says everyone must feel the same way and like kims ad or they cannot comment!
This comments box is for ALL opinions! not just yours!
If you dont like it then dont come here to read simple as that!
How sad also that anyone would lable people “jealous” because they dont like something, so if people go to a restaurant and dont like their food “they are jealous” hahahaha makes no sense!
Some people dont like this ad, IMHO this is by far NOT the best work of KK she can do much better. and NO IAM DEF NOT JEALOUS I CAN GUARANTEE EVERYONE THAT! I have a life, and better things to do than to stay on a site that I dont agree with others and whine about it, as some hypocrits do!

yanet on

Shes cool and her family is funny especially khloe, all my family loves the kardasians more power to ya

Shelia on

I think Kim is a beautiful woman but the lighting in this picture does not do her justice!

August Moon on

Her thighs and hips are much larger then this photo, more photocropping and airbrushing. Without makeup the woman is very unattractive, and why is she a celebrity anyway?????

Sharon on

Kim looks really beautiful!!!! I remember when they showed the clip on the show of her doing these shots and she looked good then!!! I will be buying her fragrance at Sephora in Friendship Heights.

April on

I think she is very beautiful but I don’t think this is the best shot of her face. She looks like Jennifer Lopez a bit too much.

crash on

Jealous people scourn other’s success.
This lady is smart and freeking hot. She didn’t get where she is by laying around, and that’s for sure!

rachele on

Exactly, ShaDita Von Tease called; she wants her ad back.

Susan on

“This lady is smart”? You have got to be kidding me. She barely graduated high school. She cannot spell and the only punctuation she knows is exclamation points. This trick hasn’t picked up a book in her life. If you think she’s smart, you seriously need to raise your standards.

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