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EXCLUSIVE: Kim Kardashian's Sexy New Fragrance Ad Revealed

01/05/2010 at 08:00 PM ET

Courtesy Lighthouse Beauty

Since Kim Kardashian first broke the news that she’d be creating a signature scent a-year-and-a-half ago, the reality star has kept us guessing about exactly what the fragrance would be like. But today she finally unveils a sizzling new campaign for the eponymous scent developed with Lighthouse Beauty exclusively to PEOPLE. Dressed in retro lingerie and a marabou coat, Kim swings from a circle that mirrors the smoky bottle, in an image that plays up her signature sex appeal. The scent itself mixes notes that were chosen to reflect aspects of her personality, with jasmine, tuberose and gardenia evoking her femininity and tonka bean and sandalwood suggesting an even softer side. For the time being, however, you can look — but not smell. The scent, which will range in price from $16 for a .33-oz. rollerball to $65 for a 3.4-oz. spray, won’t launch until February, exclusively at Sephora. Tell us: What do you think of Kim’s fragrance ad? Are you excited to try the star’s scent? –Katherine Kluznik Rentmeester

Check out other star fragrances here!

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Showing 145 comments

armychick4 on

She looks amazing! CONGRATS!

Courtney on

Airburshed..this girl looks amazing all the time! AS far as her skin color…have you seen that she gets spray tanned on the show…she is not ALWAYS dark. SO many jealous haters out there.

linda on

boy oh boy i could care less about someone excelling.go for it.airbrushing who cares. i just feel alot of jealousy reading the comments here. you go kim or whoever.i like to pop in and get the flav for what people are talking about and this is about the big green monster rearing his head. good night all

Alice on

so she’s “reality” persona, sex tape star and now a clown on hu la hoop. she is showing you her underwear to try to sell her perfume, actually just water plus windex.

Dimitri on

Go away Kim.
You really don’t look like that.

litfern on

So who is she again that we should want to smell like her “personality”? She CLEARLY has some sort of contract with PEOPLE magazine, they’re constantly reporting trivial news about someone who isn’t even a celebrity?!

Robyn on

she looks like JLO minus the big @ss

Jennie McElyea on

I love the oils you say are in the fragrance, and as for the picture or AD well she can do it any way she chooses. Its HERS.

rhia disdat on

she is absolutely amazing!! i love her and her curvaceous look and i cant wait to smell the fragrance. to everyone who is bad mouthing her your just jealous !!

Cynthia on

Don’t Hate !!! Just keep your opinion to yourself… to start of Kim is a wonderful person !!! and regardless of her pass she is a human being and ever one makes mistake…. she just got lucky !!!! and know she is rich !!

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