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EXCLUSIVE: Kim Kardashian's Sexy New Fragrance Ad Revealed

01/05/2010 at 08:00 PM ET

Courtesy Lighthouse Beauty

Since Kim Kardashian first broke the news that she’d be creating a signature scent a-year-and-a-half ago, the reality star has kept us guessing about exactly what the fragrance would be like. But today she finally unveils a sizzling new campaign for the eponymous scent developed with Lighthouse Beauty exclusively to PEOPLE. Dressed in retro lingerie and a marabou coat, Kim swings from a circle that mirrors the smoky bottle, in an image that plays up her signature sex appeal. The scent itself mixes notes that were chosen to reflect aspects of her personality, with jasmine, tuberose and gardenia evoking her femininity and tonka bean and sandalwood suggesting an even softer side. For the time being, however, you can look — but not smell. The scent, which will range in price from $16 for a .33-oz. rollerball to $65 for a 3.4-oz. spray, won’t launch until February, exclusively at Sephora. Tell us: What do you think of Kim’s fragrance ad? Are you excited to try the star’s scent? –Katherine Kluznik Rentmeester

Check out other star fragrances here!

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Showing 145 comments

Princess on

Kim is a gorgeous woman! They have completely altered her look here, lightening her skin so blatantly sends the wrong message. I also do not like the fact that she’s wearing animal feathers.

melissa on

I’m not a hater…I just seriously thought it was Alyssa Milano. I think it’s really photoshopped. Sorry. I love her show–I think the ad looks nice–just not like her.

Brittany on

Is it just me or does she look like shes in pain? I mean, all of that make up of course she looks gorgeous but that face she is making looks strained…

Clalonde on

Why does People.com ALWAYS have to have a headline about her and the rest of them. Their whole family is a joke.
Really, People? TMZ is starting to look better everyday.

dancia on

She is very irratating. I can believe how over-rated she really is.

dancia on

And why does she seem to do everything Paris Hilton has done? She seems to have a jealousy problem with her former best friend

Scheran on

Kim tries too hard. First it was being Beyonce’ (single ladies) with her sisters. Now its her being like Rihanna’s ad for Gucci. That was my first thought when I saw this. Please get your own style. She’s such a pretty girl.

Dawn on

That ain’t sexy.

And she is only famous because she has a sex tape.

Eva on

It is obvious Photoshop was used in this pic….! What is she famous for? Oh yeah now l remember…she made a sex tape with Ray J..lol

lc on

She is a business, and she is successful at it…most of us should be so lucky to have this prosperity…she capitalized on her personality and assets…good for her.

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