EXCLUSIVE: Kim Kardashian's Sexy New Fragrance Ad Revealed

01/05/2010 at 08:00 PM ET

Courtesy Lighthouse Beauty

Since Kim Kardashian first broke the news that she’d be creating a signature scent a-year-and-a-half ago, the reality star has kept us guessing about exactly what the fragrance would be like. But today she finally unveils a sizzling new campaign for the eponymous scent developed with Lighthouse Beauty exclusively to PEOPLE. Dressed in retro lingerie and a marabou coat, Kim swings from a circle that mirrors the smoky bottle, in an image that plays up her signature sex appeal. The scent itself mixes notes that were chosen to reflect aspects of her personality, with jasmine, tuberose and gardenia evoking her femininity and tonka bean and sandalwood suggesting an even softer side. For the time being, however, you can look — but not smell. The scent, which will range in price from $16 for a .33-oz. rollerball to $65 for a 3.4-oz. spray, won’t launch until February, exclusively at Sephora. Tell us: What do you think of Kim’s fragrance ad? Are you excited to try the star’s scent? –Katherine Kluznik Rentmeester

Check out other star fragrances here!

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samantha on

I am sooo over those Kardashian women!! isn’t their 15 minutes worth of fame over with yet?? shallow spoiled and selfish people..what have they done for humanity?? take, take..never giving..Madonna is a woman they should try to mold themselves after…compassionate, caring and sacrificing…they wouldn’t get their feet dirty on African soil..or any place without hot and cold running money in their pockets!! UGGH!!

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Matty on

THIS IS A PERFUME AD, GET OVER IT! IT’S ABOUT THE GLAMOUR, ETC…SHE’S A BETTER ROLE MODEL THAN MOST, SHE DOESN’T DRINK, NOT MUCH OF A PARTIER. SHE SEEMS TO WORK HARD AT WHAT SHE’S ACCOMPLISHING, PEOPLE BE NICE…IT’S A NEW YEAR!

George William Gockel on

Someday Kim Kardashian and I will meet each other on purpose.

TBowie on

Let’s get one thing clear: She is beautiful
But that IS NOT HER BODY!! PLEASE.. HER HIPS COULDN’T FIT IN THAT HOOP IF SHE TRIED. Why would she agree to an ad that is such an obvious JOKE!

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Julie on

I like Kim, but this picture doesn’t look like her at all. She is much prettier in everyday looks than this. I think that they tried to hard with her picture.

Kayla on

Omg!!! So excited. I love her!!!

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