EXCLUSIVE: Kim Kardashian's Sexy New Fragrance Ad Revealed

01/05/2010 at 08:00 PM ET

Courtesy Lighthouse Beauty

Since Kim Kardashian first broke the news that she’d be creating a signature scent a-year-and-a-half ago, the reality star has kept us guessing about exactly what the fragrance would be like. But today she finally unveils a sizzling new campaign for the eponymous scent developed with Lighthouse Beauty exclusively to PEOPLE. Dressed in retro lingerie and a marabou coat, Kim swings from a circle that mirrors the smoky bottle, in an image that plays up her signature sex appeal. The scent itself mixes notes that were chosen to reflect aspects of her personality, with jasmine, tuberose and gardenia evoking her femininity and tonka bean and sandalwood suggesting an even softer side. For the time being, however, you can look — but not smell. The scent, which will range in price from $16 for a .33-oz. rollerball to $65 for a 3.4-oz. spray, won’t launch until February, exclusively at Sephora. Tell us: What do you think of Kim’s fragrance ad? Are you excited to try the star’s scent? –Katherine Kluznik Rentmeester

Check out other star fragrances here!

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Jill on

I think Kim is absolutely gorgeous- and her body looks amazing here…but I just don’t think this is a good picture of her face at ALL. Wonder why they liked it?

wtfnyc on

I fought the Kim love for quite a while, if only because she’s only famous, as Joel McHale succinctly put it, “for having a sex tape and a big a$$”, but after watching a few interviews with her and a little of “Keeping Up…”, I’ve finally given in. Whatever she’s famous for, I find her (a) gorgeous, with a fabulous, non-tiny bod and (b) absolutely charming, and I just dig her (and her HOTT bf, too!). I agree that this pic doesn’t really do her face justice, though — she’s much prettier in her every day paparazzi shots.

Margot on

Hahaha, Looks like the Sephora folks outed her for the Tranny she really is!

Tamara on

So Many Haters!

You know it’s not easy being Kim! Growing up wealthy, addicted to plastic surgery, making a sex tape, dating famous NFLers,then whoring and playing every last bit of your buttressed ass out!
What a tough life you live Kim Kardashian.

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Parisa on

Uggh!!

If big Bird and RuPaul had a baby…this is what the finished product would look like!!

The Photoshop Awards: Kim Kardassian’s Perfume Ad « Gossip @ R Web on

[...] via People [...]

Nana on

I think she looks beautiful.

Jacey on

What is going on with her face? She’s trying wayyy too hard to look sexy and it shows. I think she has some natural beauty that she’s always hiding behind 12 pounds of make-up. She looks like a drag queen half the time. What happened to less is more? You could tell that she is in love with herself. Which, I suppose can be twisted into a positive note. I just don’t get the craze. She made a sex tape, modeled some cars and now she’s suddenly a star? Why? Just another Paris Hilton. In any case, yeah, I’d like to see Kim with a little less make-up and not so sex kitteny. She’s a grown woman now, she should look like one. If the fragrance is good, I’ll buy it. Otherwise, Kim who?

Chrissy on

I think Kim Kardashian is absolutely gorgeous. Her makeup is always flawless. If she were taller, she’d be nearly perfect. Why are people always talking about airbrushing? Isn’t that almost always a given if you’re going to be in an ad or magazine? I like this picture, but the coloring on her face seems weird. She had a hideous sunglasses tan one time and posted it on Twitter. Maybe she posed for this picture soon afterward.

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