Eva Longoria Parker To Launch Her Own Signature Scent

12/22/2009 at 12:15 PM ET

Sara De Boer/Startraks

Eva Longoria Parker literally couldn’t stand wearing other peoples’ fragrances, so the actress and L’Oréal spokesperson took matters into her own hands, coming up with her just-announced trademark scent, Eva by Eva Longoria: “I have always been somewhat allergic to all perfumes and really wanted to create something that every woman could wear,” she says. “So I decided to create my own fragrance that is light, fresh and unique. I think the scent of a woman is extremely sexy and this scent will prove that.” According to WWD, the Desperate Housewives star was heavily involved in the evolution of her new aroma, rejecting many potential combinations before settling on one that incorporates citrus, violet, freesia and sandalwood notes. “I never knew how complicated it was to create a unique scent that hasn’t already been done,” said Longoria Parker. “But I enjoyed the process.” The perfume, housed in a curvy bottle meant to mimic the contours of a woman’s body, will debut in more than 1,000 stores worldwide in April, retailing for $45-$58. Expect more to follow, as the manufacturer has already announced plans to roll out additional fragrances bearing Eva’s name. For more on her perfume launch, see wwd.com. Tell us: are you excited to check out Eva’s new scent? -Emily Hsieh

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Showing 41 comments

MJ on

What happened to celebrities endorsing the real fragrance companies rather then trying to make a buck on their own scent? I’m really tired of the over exposure of celebrities. How original … what is she? The 10th celebrity this year to announce a new ground breaking original scent? haha I have a fragrance, thank you. Stop trying to sell me a name.

Elda on

I want my own scent too!!! he he!! this is really becoming a joke!!

Sheila on

Enough already!!

ODDS & ENDS — TV Tattle on

[…] Would you buys Eva Longoria's perfume? […]

fancypants on

it really is becoming a joke that all these celebs are creating fragrances. especially when they say “it’s always been my dream to create my own fragrance”. no it hasn’t. you’re creating a fragrance b/c every other celeb has done so and you want more money.

Kathy on

Not particularly, but thanks for asking.

Jayne on

She should call it ‘Cheapo’ or ‘Stinko’ to match her personality. That girl would endorse garbage as long as it came with a paycheck. Go away.

Rachel on

Give me a scent that smells like tamales and tortillas and I will be satisified.

Reagan on

I think Eva is beautiful and talented. I just have to agree with everyone else, do we REALLY need more fragrance options or clothing lines? Eva, sponsor a charity that we can ALL get behind!

Sophie on

Give me a break with these celebrity fragrances ! There is only one Estee Lauder.

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