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Beyoncé Launches Her First Fragrance: Beyoncé Heat

12/18/2009 at 10:59 AM ET

Courtesy of Coty

Beyoncé‘s first fragrance, Beyoncé Heat, doesn’t arrive in stores until February, but the singer says her fans already love it — and she loves it, too! “I’m so happy with it,” the singer tells WWD. “I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!” The singer took inspiration for the fragrance’s name from previous tours, explaining, “A lot of my performances have had fire involved, so we thought ‘Heat.’ Also, red is one of my favorite colors, as is gold.” The singer looked to the past for the bottle’s design. “I wanted something with an antique yet modern feeling,” she said. “Even with my wardrobe, I always try to find things that have a little bit of something vintage, yet still timeless and classic.” Beyoncé, who has been the face of Tommy Hilfiger’s True Star and Giorgio Armani’s Emporio Diamonds fragrances, said it was the first time she started from scratch on a project. “Everything, from the bottle design to the name and the ideas for the commercials–that’s me. When I commit to something, I do it 100 percent,” she said. Beyoncé Heat, with top notes of red vanilla orchid, magnolia, neroli and blush peach, will include eaux de parfum in three sizes, as well as a sparkling body lotion, priced between $39-$59. Look for it in department and specialty stores, like Macy’s. Read more about Beyoncé at WWD.com. Tell us: Will you buy Beyoncé’s first scent? –Kristin Larson

courtesy of Coty

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Showing 78 comments

jessi santiago on

teeeeeeeeee amoooo BEYONCE (:
u are the best singer;************************

shieka on

Haters never fail to do their job. If I didn’t like a person, I would waste my time on them. Go Bey Go, let these haters know!!!! I will be buying:-)

Ali Al Araimi on

Definitely I will buy. It is the DIVA we’re talking about here! I’m sure whatever Beyonce believes in should be good! I loooove u Beyonce.

Heat is the best name, because it is really a FEVER to catch!

TooSweet on

I have nothing against Beyonce at all, but I just wish people would just stick to what they are good at doing, which for her is singing and shaking her tail on stage. She is trying to accomplish everything from singing (she’s ok, heard better) to acting (STOP, Jennifer got you), clothing line (Too much of her “D” logo on the clothes. Looks cheap) and now she is trying perfume. I only buy REAL designer fragances like Calvin, Burberry,Versace, etc.. Relax. You have everything already. Go make a baby with your man J. If you want to have one with him. Good Luck on that one. :)

sheila on

So, i was in macys today and happened to walk by and see this perfume (thought it wasnt out till feb??) Anyway i was expecting too much, im very picky when it comes to perfume…but i absolutely LOVE IT, it is perfect…and my birthday happens to be in 2 weeks so im making sure i get it as a gift!! Good job B! Make that money!

cnoemi on

It’s not cute to be a hater! Beyonce is the
@#%&!!! Bottom line. I will be buying it and all the other one’s I’m sure will follow. luv ya B, stay bleesed.

Kimberly on

It’s really sad that so many of you are haters!! You’re just mad cause you can’t do it like she can…I will def be buying it!

isis on

I hate people that try and act like omg i cant believe she did that who makes more money she does so obviously she is better then you in every way holla.

jeannette on

Don’t be soooo mean! Its just not you or me is it!

Renee on

Oh look at all the mean people now. Best selling perfume in a month with 3 million in sales….poof be gone

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