Beyoncé Launches Her First Fragrance: Beyoncé Heat

12/18/2009 at 10:59 AM ET

Courtesy of Coty

Beyoncé‘s first fragrance, Beyoncé Heat, doesn’t arrive in stores until February, but the singer says her fans already love it — and she loves it, too! “I’m so happy with it,” the singer tells WWD. “I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!” The singer took inspiration for the fragrance’s name from previous tours, explaining, “A lot of my performances have had fire involved, so we thought ‘Heat.’ Also, red is one of my favorite colors, as is gold.” The singer looked to the past for the bottle’s design. “I wanted something with an antique yet modern feeling,” she said. “Even with my wardrobe, I always try to find things that have a little bit of something vintage, yet still timeless and classic.” Beyoncé, who has been the face of Tommy Hilfiger’s True Star and Giorgio Armani’s Emporio Diamonds fragrances, said it was the first time she started from scratch on a project. “Everything, from the bottle design to the name and the ideas for the commercials–that’s me. When I commit to something, I do it 100 percent,” she said. Beyoncé Heat, with top notes of red vanilla orchid, magnolia, neroli and blush peach, will include eaux de parfum in three sizes, as well as a sparkling body lotion, priced between $39-$59. Look for it in department and specialty stores, like Macy’s. Read more about Beyoncé at WWD.com. Tell us: Will you buy Beyoncé’s first scent? –Kristin Larson

courtesy of Coty

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Showing 78 comments

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[...] over, Beyoncé and Eva! Auto racing phenom Danica Patrick is the latest celebrity to jump on the fragrance [...]

lena on

No. I am sick of celebrities and their fragrances.

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Beyonces Heat » Labelqueen on

[...] erste Parfüm auf den Markt. Die Sängerin freut sich über ihre erste Fragrance wie ein kleines Mädchen: “Ich habe bereits eine Weile daran gearbeitet. Ich war ein Jahr auf Tour und habe [...]

Elyce on

I’ll be sure to try this perfume!!! As for all the negative comments…stop wasting ur time hating!

Brandy on

of course i will!!!!!!!!!!!! Beyonce is my girl and i will ALWAYS support her in EVERYTHING she does!!!!

shane on

evrybody is a bunch of haters. i bet if kelly clarkson came out with an album every year i bet nobody would have a problem with that. same thing with lady gaga. shes doing what she loves to do. if she wants to come out with five albums in one year then so be it! anyways im excited for her fragrance to come out as well. i dont care if it is perfume im still gonna wear it. I LOVE BEYONCE!

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