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Lily Allen Plans to Open a Designer Fashion Rental Store

12/04/2009 at 11:00 AM ET

Ian West/PA Photos/Landov

As the face of Chanel’s Coco Cocoon collection, Lily Allen knows what it’s like to be decked head-to-toe in designer clothes. And now the pop star is planning on bringing her luxe lifestyle to every girl. The jewelry designer sat down with London’s Radio One to announce plans to open a rental fashion store, reports British Vogue. “It’s about making fashion democratic. That’s the idea behind it,” says Lily who has partnered with her sister on this new fashion venture. The singer and her sister will start breaking ground on their plan to open “Lucy In Disguise” in March 2010. “It’s about getting really nice clothes but letting people rent them for affordable prices so they can go out and feel like a million dollars and it won’t cost them a million dollars,” she says. Considering Karl Lagerfeld’s love for Lily, we can only imagine the fabulous fashions that will be up for grabs at Lucy In Disguise. We can’t wait! Stay tuned for more details.

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Alyssa on

I think it is a great idea, but she needs to change the name. There is an awesome costume shop in Austin, Texas that already has that name, and it would be sad to see it overshadowed.

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Ella on

so wonderful!I like it so much.what is your opinion?
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Lily Allen i Alicia Keys dizajniraju nakit | rozakoza on

[...] lice Chanela (a za sljedeću godinu najavljuje i svoju “demokratsku” liniju odjeće Lucy in Disguise koja će funkcionirati na principu posuđivanja po povoljnim cijenama), svoju je kolekciju nakita [...]

Edgi on

Lily Allen has such a terrific style all her own. It’s going to be interesting to see how well she fares running a retail store. Should be fun to watch!

down on

Thanks for saying this in such an eloquent and approachable wayThat’s some good solid information, thanks for posting it!

 

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