EXCLUSIVE: Sara Rue is the New Jenny Craig Spokesperson!

12/02/2009 at 09:00 AM ET

Alison Dyer

Valerie Bertinelli and Nicole Sullivan are about to be in even better company as Eastwick star Sara Rue joins them as the newest spokesperson for Jenny Craig. The 31-year-old actress tells PEOPLE that she can’t wait to start the program. “My weight has fluctuated my whole life, and because I’ve been on television since I was 11 years old, everyone has seen it,” she explains. “I think like so many women in this country I have a problem controlling what I eat sometimes based on my emotional health.” Bertinelli, who lost 40 pounds on Jenny Craig, tells PEOPLE that Rue “is me three years ago. She’s every woman who’s ever started a diet.” She will be a good spokesperson because, “she’s real. She’s honest.” Rue’s initial weight loss goal is 30 pounds. Then, she says, “we’ll see how my body looks, how I feel, and go from there.” Her first post-weight loss goal? “Rock climbing or wind surfing!” Rue says. “The things that I’m just too intimidated the size I am now to do.” But the big question remains: Does she want to follow in Bertinelli’s footsteps and sport a bikini? “If I look half as good as Valerie does at the end of this, maybe, possibly,” Rue says, smiling. “I don’t know if I’m more scared of sharks or being in a bathing suit. Maybe sharks, depending on the day.” For more on Rue, pick up the December 14 issue of PEOPLE, on newsstands Friday.–Monica Rizzo

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Tabitha on

I think that is is wonderful for any person to persue a better fitness level and a healthier livestyle. Go Sarah.

Debi on

I totally agree with Amanda. The program would be SO much more credible if Jenny Craig used REAL middle class people as spokespeople. Valerie Bertinelli didn’t pay for the Jenny Craig products and she could certainly afford to.

How many families are there who could spend approx $100 per week on Jenny Craig – apart from their regular grocery bill. The whole world would be on Jenny Craig if it wasn’t for the price

Tracie on

Why do people have to use a program to loose weight? You would save tons of money by not eating as much. Therefore cutting down your grocery bill. Not wasting money on bad for you foods. By starting the Jenny Craig program you are set up for disaster. “Oh I ran out of money and can’t afford my food from Jenny so now I am gonna eat everything I can find”. Get active cut out all unnecessary fats/bad foods for the long haul and you will loose weight. Doesn’t require a team of specialists kissing your rear end. Just do it and I am not promoting Nike.

Vicki on

Honestly, I think I’d rather celebrities endorse Jenny Craig than real people. The reason? Whenever I see ads with real people, I always question the authenticity of the before/after shots and scenes. (Sometimes, they look too fake to be the same people.) With celebs, thanks to the media, I know for certain how they looked like before and after and can see if it works.

Lisa on

I agree that it’s backwards for a celebrity with more than enough money to get JC for free…but that is the way it is with everything! Like designer clothes: the designers want celebs to be seen in their clothing, so they send it to the celebs for FREE. That way it makes regular people like you and me want to buy the clothes, which we can not afford. It makes no sense!!!

Karen on

I am currently on Jenny Craig. I have been on it since mid July and have lost just over 30 lbs. I love their food and to me it isn’t that expensive, I pay roughly 250.00 every 2 weeks, which would be what i would spend on groceries anyway. I think Jenny Craig works, but you have to follow it through and go on the Maintenance part as well to learn not to gain the weight back. GO SARA GO

Christy on

well if someone paid for all my meals… and kept a check on me since i was an investment for them… and probably paid me to be in tv ads I could probably do well also… but i can’t afford the meals, much less anything else.

— TV Tattle on

[...] If the Comcast deal goes through, Versus might be transformed into "NBC Sports Cable." Sara Rue is the new Jenny Craig spokesperson Valerie Bertinelli says her "Less than Perfect" successor is "real," [...]

Barbara on

I remember Sara from “Popular” and even the less than great show “less than perfect”. I get how she feels, but she was beautiful then, and is beautiful now. I loved it when she won Homecoming Queen as a size 10 or so (which, by the way is NOT FAT).

I understand her wish to be smaller, especially in her line of work. I just hope she does not fall into the usual unhealthy traps.

Barbara on

Oh, and sorry, I forgot this:

What about Kirsty (sp? sorry) I was never a fan of hers, especially, but she was a recent spokesperson, and she started eating normally and gained it all back etc. Does this make her a failure? HECK NO! But I have not seen much of a mention of her, and let’s face it, celeb. or not, she has had similar experiences to most people who go on a pre-fab diet. I wish them all well, though. This is just my experience/opinion on the subject.

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