Patrick Dempsey on His New Fragrance Campaign -- Costarring His Wife

11/30/2009 at 10:22 AM ET

Courtesy Avon

His second fragrance with Avon, Patrick Dempsey 2 is just launching across America, but Grey’s Anatomy‘s McDreamy tells PEOPLE that the inspiration for the follow-up fragrance was surprisingly close-to-home. “The first was about the individual, following your passion and all of that,” he explains of last year’s Unscripted, so for the second fragrance he thought, “Why not take it to the next step and go, ‘this is about two people and the power of the relationship.'” When ad execs suggested that he bring in a model to star with him in the campaign, he rejected the idea outright, telling them, “I don’t feel comfortable having a model in [the ads]. I’m married, and that’s not something I want to project.” His solution? “Why can’t I just use my wife and make it about that?” And they did just that, with Patrick’s spouse of ten years, Avon Creative Color Director Jillian Dempsey, modeling by his side in the sunset beach shots for Patrick’s mandarin, spiced wood and green fig fragrance. So just how was it mixing work and home life? “It was a nice moment for us to be together,” he says. Patrick Dempsey 2 cologne starts at $30 for a 2.5-oz. bottle. Tell us: What do you think of Patrick and Jillian’s husband-and-wife campaign? Will you buy Patrick Dempsey 2 for the McDreamy in your life? –Katherine Kluznik Rentmeester

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Showing 36 comments

ellie on

love that!

Jordan on

That is the most lovely story! I would be proud to buy a product from a REAL person

dup on

I think it’s very romantic, and I will buy the frangrance if it smells good.

Shay on

It’s nice to see a Hollywood A’lister with some family integrity. A rarity from an industry that changes spouses like underwear.

Boe on

Just one of the many reasons HE is the sexiest man on the planet!

Pamela on

That is incredibly classy and romantic! One of the few celebrities who remain true to who they are and their family.

carol on

smartest thing for avon to do using Patrick and his wife. Good for him too!

Alicia on

Be still my heart!! Wow.. how romantic. One of Hollywoods hottest actors and instead of using one of many gorgeous models, he insists upon his wife instead! How awesome! To the other men out there in Hollywoodland….better watch and learn. Patrick’s setting an example!

ODDS & ENDS — TV Tattle on

[…] "McDreamy" perfume ad features Patrick Dempsey and his wife […]

Sarah on

That’s sweet, but I’m sure it doesn’t hurt that his wife is gorgeous and thin. This isn’t the Dove Real Women campaign by any means.

Daria on

Totally hot story. Not interested in buying the scent, but great story and great pic.

LADONNA on

yay…GOOD FOR HIM!

Christy on

Thats the sweetest thing ever!! love him!!

Chris on

Using his marriage to sell a perfume aint sweet. Whats next a reality show?

Monique Thompson on

WAY TO GO DEMPSEY’S!!!!!!! I’m impressed that Patrick wants to protect his marriage. That’s rare for someone in Hollywood and it really stands out in a positive manner. Kudos to Mr & Mrs. Dempsey.

Tiffany on

wow, love it! would totally buy the cologne, even if it doesn’t smell good. have to support people with good values!

Sexy OK » Blog Archive » Patrick Dempsey Teams Up with His Wife for Sexy Cologne Ads on

[…] People.com has an early peek at the ads for Patrick Dempsey 2, his second scent for Avon, and it looks like an outtake from the sultry "Wicked Game" video starring Helena Christensen and her husband Chris Isaak. […]

hkljl on

that’s so sweet. i love him even more for being classy and family oriented.

rama on

Cute but in the Avon video his wife said it was her who had wanted modeling by his side.

08girl on

Okay, that IS nice of him. But what about on Grey’s when he’s doing all these lovey-dovey scenes with another woman? What’s the difference?

Kristina on

taking a picture with a model is wrong but fake sex with ellen pompeo is ok?

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[…] FRAGRANCE • Patrick Dempsey stars alongside his wife for the campaign of his second fragrance for Avon, Patrick Dempsey 2. His wife is how he got the scent deal in the first place — she is Avon’s creative color director. [StyleWatch/People] […]

kim on

I think is great that Patrick and his wife are doing the campaign together. Maybe if more couples did things together such as this they would stay together and sale more. I think it’s lovely and I would certainly buy his fragrance because of the aids and I’m certain it smells good. Thanks, keep it together Patrick.

CaptainFlyingSparrow on

I loved that, I smelled it and my knees almost buckled, it smells soooo gooood, lol.

marye on

a beautiful ..sexy..classy ad
perfect for dispicting the kind of person patrick is…love it !!

Amy on

Finally…a perfume/cologne commerical that puts 2 people together that are actually in love! I hate it when they show models with famous actors/actresses pretending to fawn all over each other, and they’ve probably just met prior to the shoot! This is very romantic. Love it, love him!

California Surfer on

I totally wonder what the chemical ingredients in this fragrance are; I read somewhere that these perfumes have like three layers of solvents in them and the chemical ingredients in them are like totally protected by trade secret laws, so PD’s perfume could be like toxic waste that smells majorly good (great image dude!)

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Melanie on

Jillian Dempsey is so lucky. She has the sweetest husband in the world. Patrick is definitely living up to his McDreaminess.

Christina Cangelosi on

How refreshing!!! I had the pleasure of meeting Patrick and he is a wonderful person, a great husband and a great father. He has the whole package including a supportive and loving wife who has encouraged him during the I could not think of a better person to be by his side in these ads.

christina cangelosi on

How refreshing to see a real husband and wife in a men’s cologne ad. I had the great pleasure of meeting Patrick and he is the real deal. I have great respect for the person that he is….a wonderful person with a heart of gold, a loving husband and a great dad. He is where he is today because of his wife and he always gives her the credit for her support and love. She belongs by his side. Patrick is the real deal and is just as McDreamy in real life. Perhaps the next cologne should feature his whole family.

Kate on

It’s all about the image people. Being ‘dreamy’ is his brand!

Jill on

That is fantastic that he would want to include his wife and not some “stand in”. What a great couple

maggie37 on

Nice acting and saying all the correct things. Surely his wife isn’t that insecure

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[…] of what the Beckhams did for their Emporio Armani underwear ad (except with more clothes) or what Patrick Dempsey and his wife shot for Avon fragrances (except with less clothes). You can make that happen, right […]

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