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Patrick Dempsey on His New Fragrance Campaign -- Costarring His Wife

11/30/2009 at 10:22 AM ET

Courtesy Avon

His second fragrance with Avon, Patrick Dempsey 2 is just launching across America, but Grey’s Anatomy‘s McDreamy tells PEOPLE that the inspiration for the follow-up fragrance was surprisingly close-to-home. “The first was about the individual, following your passion and all of that,” he explains of last year’s Unscripted, so for the second fragrance he thought, “Why not take it to the next step and go, ‘this is about two people and the power of the relationship.’” When ad execs suggested that he bring in a model to star with him in the campaign, he rejected the idea outright, telling them, “I don’t feel comfortable having a model in [the ads]. I’m married, and that’s not something I want to project.” His solution? “Why can’t I just use my wife and make it about that?” And they did just that, with Patrick’s spouse of ten years, Avon Creative Color Director Jillian Dempsey, modeling by his side in the sunset beach shots for Patrick’s mandarin, spiced wood and green fig fragrance. So just how was it mixing work and home life? “It was a nice moment for us to be together,” he says. Patrick Dempsey 2 cologne starts at $30 for a 2.5-oz. bottle. Tell us: What do you think of Patrick and Jillian’s husband-and-wife campaign? Will you buy Patrick Dempsey 2 for the McDreamy in your life? –Katherine Kluznik Rentmeester

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Showing 36 comments

Kristina on

taking a picture with a model is wrong but fake sex with ellen pompeo is ok?

Cindy Crawford Hasn’t Gotten Botox in Ten Years; Lady Gaga’s Manicure Secrets | My.BuzzCritic.com on

[...] FRAGRANCE • Patrick Dempsey stars alongside his wife for the campaign of his second fragrance for Avon, Patrick Dempsey 2. His wife is how he got the scent deal in the first place — she is Avon’s creative color director. [StyleWatch/People] [...]

kim on

I think is great that Patrick and his wife are doing the campaign together. Maybe if more couples did things together such as this they would stay together and sale more. I think it’s lovely and I would certainly buy his fragrance because of the aids and I’m certain it smells good. Thanks, keep it together Patrick.

CaptainFlyingSparrow on

I loved that, I smelled it and my knees almost buckled, it smells soooo gooood, lol.

marye on

a beautiful ..sexy..classy ad
perfect for dispicting the kind of person patrick is…love it !!

Amy on

Finally…a perfume/cologne commerical that puts 2 people together that are actually in love! I hate it when they show models with famous actors/actresses pretending to fawn all over each other, and they’ve probably just met prior to the shoot! This is very romantic. Love it, love him!

California Surfer on

I totally wonder what the chemical ingredients in this fragrance are; I read somewhere that these perfumes have like three layers of solvents in them and the chemical ingredients in them are like totally protected by trade secret laws, so PD’s perfume could be like toxic waste that smells majorly good (great image dude!)

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[...] Patrick Dempsey on His New Fragrance Campaign — Costarring His … [...]

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[...] Patrick Dempsey on His New Fragrance Campaign — Costarring His … [...]

Melanie on

Jillian Dempsey is so lucky. She has the sweetest husband in the world. Patrick is definitely living up to his McDreaminess.

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