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Patrick Dempsey on His New Fragrance Campaign -- Costarring His Wife

11/30/2009 at 10:22 AM ET

Courtesy Avon

His second fragrance with Avon, Patrick Dempsey 2 is just launching across America, but Grey’s Anatomy‘s McDreamy tells PEOPLE that the inspiration for the follow-up fragrance was surprisingly close-to-home. “The first was about the individual, following your passion and all of that,” he explains of last year’s Unscripted, so for the second fragrance he thought, “Why not take it to the next step and go, ‘this is about two people and the power of the relationship.’” When ad execs suggested that he bring in a model to star with him in the campaign, he rejected the idea outright, telling them, “I don’t feel comfortable having a model in [the ads]. I’m married, and that’s not something I want to project.” His solution? “Why can’t I just use my wife and make it about that?” And they did just that, with Patrick’s spouse of ten years, Avon Creative Color Director Jillian Dempsey, modeling by his side in the sunset beach shots for Patrick’s mandarin, spiced wood and green fig fragrance. So just how was it mixing work and home life? “It was a nice moment for us to be together,” he says. Patrick Dempsey 2 cologne starts at $30 for a 2.5-oz. bottle. Tell us: What do you think of Patrick and Jillian’s husband-and-wife campaign? Will you buy Patrick Dempsey 2 for the McDreamy in your life? –Katherine Kluznik Rentmeester

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Showing 36 comments

Daria on

Totally hot story. Not interested in buying the scent, but great story and great pic.

LADONNA on

yay…GOOD FOR HIM!

Christy on

Thats the sweetest thing ever!! love him!!

Chris on

Using his marriage to sell a perfume aint sweet. Whats next a reality show?

Monique Thompson on

WAY TO GO DEMPSEY’S!!!!!!! I’m impressed that Patrick wants to protect his marriage. That’s rare for someone in Hollywood and it really stands out in a positive manner. Kudos to Mr & Mrs. Dempsey.

Tiffany on

wow, love it! would totally buy the cologne, even if it doesn’t smell good. have to support people with good values!

Sexy OK » Blog Archive » Patrick Dempsey Teams Up with His Wife for Sexy Cologne Ads on

[...] People.com has an early peek at the ads for Patrick Dempsey 2, his second scent for Avon, and it looks like an outtake from the sultry "Wicked Game" video starring Helena Christensen and her husband Chris Isaak. [...]

hkljl on

that’s so sweet. i love him even more for being classy and family oriented.

rama on

Cute but in the Avon video his wife said it was her who had wanted modeling by his side.

08girl on

Okay, that IS nice of him. But what about on Grey’s when he’s doing all these lovey-dovey scenes with another woman? What’s the difference?

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