Patrick Dempsey on His New Fragrance Campaign -- Costarring His Wife

11/30/2009 at 10:22 AM ET

Courtesy Avon

His second fragrance with Avon, Patrick Dempsey 2 is just launching across America, but Grey’s Anatomy‘s McDreamy tells PEOPLE that the inspiration for the follow-up fragrance was surprisingly close-to-home. “The first was about the individual, following your passion and all of that,” he explains of last year’s Unscripted, so for the second fragrance he thought, “Why not take it to the next step and go, ‘this is about two people and the power of the relationship.'” When ad execs suggested that he bring in a model to star with him in the campaign, he rejected the idea outright, telling them, “I don’t feel comfortable having a model in [the ads]. I’m married, and that’s not something I want to project.” His solution? “Why can’t I just use my wife and make it about that?” And they did just that, with Patrick’s spouse of ten years, Avon Creative Color Director Jillian Dempsey, modeling by his side in the sunset beach shots for Patrick’s mandarin, spiced wood and green fig fragrance. So just how was it mixing work and home life? “It was a nice moment for us to be together,” he says. Patrick Dempsey 2 cologne starts at $30 for a 2.5-oz. bottle. Tell us: What do you think of Patrick and Jillian’s husband-and-wife campaign? Will you buy Patrick Dempsey 2 for the McDreamy in your life? –Katherine Kluznik Rentmeester

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Showing 36 comments

ellie on

love that!

Jordan on

That is the most lovely story! I would be proud to buy a product from a REAL person

dup on

I think it’s very romantic, and I will buy the frangrance if it smells good.

Shay on

It’s nice to see a Hollywood A’lister with some family integrity. A rarity from an industry that changes spouses like underwear.

Boe on

Just one of the many reasons HE is the sexiest man on the planet!

Pamela on

That is incredibly classy and romantic! One of the few celebrities who remain true to who they are and their family.

carol on

smartest thing for avon to do using Patrick and his wife. Good for him too!

Alicia on

Be still my heart!! Wow.. how romantic. One of Hollywoods hottest actors and instead of using one of many gorgeous models, he insists upon his wife instead! How awesome! To the other men out there in Hollywoodland….better watch and learn. Patrick’s setting an example!

ODDS & ENDS — TV Tattle on

[...] "McDreamy" perfume ad features Patrick Dempsey and his wife [...]

Sarah on

That’s sweet, but I’m sure it doesn’t hurt that his wife is gorgeous and thin. This isn’t the Dove Real Women campaign by any means.

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