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Nov 16 2009 05:53 PM ET

Stars Turn Out to Celebrate Prada’s Book Launch

Landov; Jon Kopaloff/FilmMagic; Frazer Harrison/Getty

Hollywood’s fashion elite, including Jessica Biel, Jessica Alba and Ginnifer Goodwin, flocked to the Prada Book Launch at the Prada Rodeo Drive boutique, which was transformed into a library in celebration of the 708 page book which highlights Prada fashion collections and architectural collaborations throughout the decades. But while the theme of the night may have been reading, it was all about lavishing praise on designer Miuccia Prada for all assembled in their Prada and Miu Miu finest. “I almost wore this dress to the Emmys,” Goodwin exclaimed of her gorgeous white ’50s-inspired ensemble, “I have been wanting desperately to wear it and show it off!” Newly blonde, Miu Miu-clad Emma Roberts added, “I love Prada. I think every piece in their collection never fails to disappoint. It’s always really unique and Miu Miu does the same.” Inside the party, a Prada LBD-clad Biel flipped through the tome, showing off her favorite images to friends while Alba sipped on the event’s signature cocktail and gushed about the designer. When asked what she loved about Prada, super-stylist Rachel Zoe said it best, “What don’t I love about Prada? Seriously Miuccia is a genius. Everybody wants a piece of Prada!” See images from (and buy!) the book yourself at Prada.com. –Michelle Ward

Nov 16 2009 03:03 PM ET

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Kate Moss Debuts Fourth Fragrance: Vintage

Coty

Her main gig might be modeling, but Kate Moss is shaping up to be one of fashion’s most prolific perfumers. Kate has just launched her fourth scent, the fruity “floriental” Vintage, in Europe, and while Coty tells PEOPLE that there are no plans to bring fragrance to the U.S., you can get a peek at the star’s sexy campaign, shot by Mert and Marcus. Dressed in a champagne-colored gown, Kate strikes a pose inside a six-foot replica of a Vintage bottle. Tell us: What do you think of Kate’s newest fragrance campaign? Would you buy the scent if it were available in the Stateside?

Nov 16 2009 01:43 PM ET

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Do Blondes Have More Fun? Emma Roberts is Trying to Find Out!

Tony DiMaio/Startraks

Emma Roberts hit the The Prada Book launch on Friday in Beverly Hills with brand new sexy blonde hair color, and the Hotel for Dogs star talked to PEOPLE about whether she thinks the old cliché rings true. “I don’t think I need to be having any more fun these days!” she joked. But that doesn’t mean the actress won’t be testing out the theory. “I leave for New York in a few days and I think, what better than to show off my new hair than in New York to see if, you know, blondes do have more fun!” So why the sudden change? Emma explains that in addition to just wanting to “change it up,” the new look is also helping her to get into character for her newest film, It’s Kind Of A Funny Story. “I start shooting in New York next week and I wanted to do something different,” she explains. “I play a girl in mental institute that cut her face up with scissors. So I thought my face is going to be cut up I may as well have beautiful hair!” Tell us: What do like Emma better as a blonde or a brunette?–Kristin Larson

Vote on more celebrity hair change-ups here!

Beauty,
Hair

Nov 16 2009 11:17 AM ET

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Angelina Jolie And Brad Pitt’s New Role: Jewelry Designers

Courtesy of Asprey; PA Photos/Landov (inset)

Angelina Jolie and Brad Pitt have put their creative minds to something new — elegant serpent-themed jewelry! The power couple has teamed with a top British jeweler Asprey to come up with a series of designs for everything from earrings, pendants, bangles, rings to a silver spoon and egg cup. And, like so much of their life away from the cameras, the collection will benefit others. All the net proceeds will go to the Education Partnership for Children of Conflict, to which the couple has already donated $1 million via the Jolie-Pitt Foundation in June 2008. For Jolie, 34, the inspiration for the collection was an obvious one. While she was expecting Shiloh in 2006, she was given a special gift — a protective snake ring. It was seen as a protector for mother and unborn child, and Jolie has come to view the motif as something of a family guardian. “Since then she has seen the snake symbol as a protective talisman for her family,” a source at Asprey tells PEOPLE. The series started out as something for children — 16-month-old Vivienne has already been photographed wearing bangles with the snake motifs– but has developed into the limited edition “Protector Collection” of high end jewelry and other luxuries, which does still include children’s items like a tooth box and silver egg cup. The collection becomes available tomorrow, November 17. –Simon Perry

Courtesy of Asprey