Demi Moore in "Deep and Serious Conversation" To Start Signature Beauty Line

11/06/2009 at 02:22 PM ET

Courtesy of Demi Moore

Demi Moore might be the not-so-secret inspiration behind — and face of — the Helena Rubinstein fragrance All You’ve Ever Wanted, but at the U.S. launch event for the scent in New York, the actress tells WWD that the relationship won’t end there. Demi reveals that she is in a “very deep and serious conversation” with the beauty brand about “giving me an opportunity to create my own line.” Although the star didn’t elaborate about what the line will encompass, she did talk about what motivates her to want to continue her role with Helena Rubinstein. “I feel like I have a greater creative opportunity in working with something where we could really form a true partnership and be really mutually beneficial,” she explains. Tell us: What type of beauty line do you hope Demi develops? –Kristin Larson

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Cindi Ward on

Why do celebrities who have had plastic surgery then go on to start their own beauty lines? These celebrities are only preying on women with poor self esteem who believe that these products can perform miracles. Besides those that have had surgery, photos are retouched, airbrushed and excess weight photoshopped out to make the celebrity look their best! What would I rather see? A magazine that shows stars when they first wake up in the morning – before all the makeup and stuff – looking like normal, everyday woman…JUST LIKE US!!

Trish on

Beauty line? What’s she gonna sell? Plastic and tummy tucks rofl

LBW on

She still looks amazing to me. However, didn’t she once use leeches as a beauty treatment?

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