Ooh La La! Justin Timberlake Shoots His First "Play" Commercial in Paris

11/02/2009 at 12:56 PM ET

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Who hasn’t dreamed of strolling by the Eiffel Tower at night with Justin Timberlake? While we may not get to experience it firsthand, we will soon see it on TV. Timberlake, spokesperson for Givenchy’s Play, has been in Paris this week secretly filming his first commercial spot for the luxury manufacturer’s men’s fragrance. Beginning at midnight for two nights, the singer has been shooting what one source describes to PEOPLE as “a romantic adventure. This storyline has Justin and his girlfriend (an unidentified actress) come running across the grass of the Champs de Mars to the Tower. They make their way into the Tower through the South entrance and up the staircases to the first level. There, he strolls the balustrades overlooking the city and playfully climbs the girders of the Tower. Those last scenes, will be done on the second level,” source addeds, “and by stuntmen.” The spot is Justin’s first for ‘Play’ fragrance, Givenchy tells PEOPLE, and the 60-second spot will debut on European television only “beginning early 2010.” During an all-night Thursday morning shoot, early risers caught Justin in a tuxedo and soft hat still filming at dawn in the arc-lit gardens at 7 a.m. surrounded by a 40-50 person crew. “Our storyboard shows 30 different set ups (camera positions and angles),” one filmmaker told PEOPLE, “so there’ll be a lot of moving about. He works quickly though…” Not quickly enough — we can’t wait to see the finished product! –Peter Mikelbank

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Showing 13 comments

Mia on

Sounds very hot and I cant wait to see it

mel on

That man gets me all tingly! Can’t wait to see it!

susan on

Oh la la, sounds hot. Can’t wait.

Just Me on

Ooh La La! You can say that again!

Jennifer on

So looking forward to seeing the finished product. Justin is so hot!!

Pamela on

Oui, oui! I can’t wait to see this hot add!

Justin Timberlake embarks on a romantic parisian adventure for “Play” | Justin Timberlake on

[...] traveled to France last week to film the commercial and People has the scoop: Beginning at midnight for two nights, the singer has been shooting what one source [...]

Frenchgirl on

If I had known he was in Paris, I would have woken up earlier to get a picture before going to class, but I plan on making up for that mistake with the Twilight crew next week!

Lori DD on

I still don’t see the fascination.

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[...] restaurants, his own golf course and he even has his own tequila brand. Keep reaching for the stars Justin and kudos on all your [...]

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