Queen Latifah “Believes” for Macy’s Holiday Campaign

Courtesy Macy’s

Ho! Ho! Ho! The always upbeat Queen Latifah will bring joyous good cheer to Macy’s this year, starring in the retailer’s new seasonal TV commercials, which break Nov. 6. Part of Macy’s “Believe” campaign, the nostalgic commercials are called “The Trek” and are inspired by the famous New York Sun editorial “Yes, Virginia, There is a Santa Claus” from 1897. The spots feature “Virginia” on a journey from her home to Macy’s, where Queen Latifah helps her mail her letter to Santa. Macy’s “Believe” campaign, which supports the Make-A-Wish Foundation, also includes a national Santa tour, an honorary National Believe Day, a “Yes, Virginia” animated special and letter-writing “Believe” stations in Macy’s stores across the country. For each letter received, Macy’s will donate $1 to the Make-A-Wish Foundation, up to $1 million. This is not the first time Latifah has worked with Macy’s; she was part of the retailer’s “Come Together” fall campaign and also sells a fragrance at the store called “Queen.” –Kristin Larson