Queen Latifah "Believes" for Macy's Holiday Campaign

10/27/2009 at 01:30 PM ET

Courtesy Macy’s

Ho! Ho! Ho! The always upbeat Queen Latifah will bring joyous good cheer to Macy’s this year, starring in the retailer’s new seasonal TV commercials, which break Nov. 6. Part of Macy’s “Believe” campaign, the nostalgic commercials are called “The Trek” and are inspired by the famous New York Sun editorial “Yes, Virginia, There is a Santa Claus” from 1897. The spots feature “Virginia” on a journey from her home to Macy’s, where Queen Latifah helps her mail her letter to Santa. Macy’s “Believe” campaign, which supports the Make-A-Wish Foundation, also includes a national Santa tour, an honorary National Believe Day, a “Yes, Virginia” animated special and letter-writing “Believe” stations in Macy’s stores across the country. For each letter received, Macy’s will donate $1 to the Make-A-Wish Foundation, up to $1 million. This is not the first time Latifah has worked with Macy’s; she was part of the retailer’s “Come Together” fall campaign and also sells a fragrance at the store called “Queen.” –Kristin Larson

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Showing 7 comments

Dominique A on

Queen Latifah is the best role model for young women today. She’s grown from rapper, to actress, to spokesperson and to business mogul. Queen Latifah is wonderful and I wish her much success in life!!!

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Dawn on

Does anyone know who the little girl portraying Virginia really is??? SHe really LOOKS like Ashley Judd !!!

Debbie on

Where can I buy this dress?

Haely on

Beautiful! Great site!,lucy

Fanfan on

You have a lot of guesses and suggestions,lucy

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