SNEAK PEEK: Mary-Kate and Ashley Olsen Launch Juniors Collection for JCPenney
Courtesy of JCPenny
After just adding sunglasses to their high-end line, The Row,Mary-Kate and Ashley Olsen are already announcing the next addition to their fashion empire: a juniors collection for JCPenney! Olsenboye will be a line of casual sportswear and accessories inspired by teen trends from cities around the world with each new collection highlighting a different city and providing customers with fun, spirited and edgy styles that will constantly change. “Ashley and I felt strongly about creating a unique experience to reach the teen customer,” Mary-Kate said in a statement. Ashley adds, “Olsenboye is an extension of the Dualstar brand delivering trend-based fashion at affordable prices.” And affordable, Olsenboye certainly is. The collection, that will include denim, bottoms, tops, dresses, skirts, shorts, jackets ranging in size from 0-15, plus handbags and shoes, will retail from just $20-$50! A preview collection will be available for a limited time at select JCPenney stores and jcp.com starting November 6, followed by the full launch in February 2010. So far, we like what we see! Tell us: What do you think of Mary-Kate and Ashley Olsen’s line for JCPenney? Will you buy it?