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Oct 26 2009 10:13 AM ET

SNEAK PEEK: Mary-Kate and Ashley Olsen Launch Juniors Collection for JCPenney

Courtesy of JCPenny

After just adding sunglasses to their high-end line, The Row,Mary-Kate and Ashley Olsen are already announcing the next addition to their fashion empire: a juniors collection for JCPenney! Olsenboye will be a line of casual sportswear and accessories inspired by teen trends from cities around the world with each new collection highlighting a different city and providing customers with fun, spirited and edgy styles that will constantly change. “Ashley and I felt strongly about creating a unique experience to reach the teen customer,” Mary-Kate said in a statement. Ashley adds, “Olsenboye is an extension of the Dualstar brand delivering trend-based fashion at affordable prices.” And affordable, Olsenboye certainly is. The collection, that will include denim, bottoms, tops, dresses, skirts, shorts, jackets ranging in size from 0-15, plus handbags and shoes, will retail from just $20-$50! A preview collection will be available for a limited time at select JCPenney stores and jcp.com starting November 6, followed by the full launch in February 2010. So far, we like what we see! Tell us: What do you think of Mary-Kate and Ashley Olsen’s line for JCPenney? Will you buy it?

Comments (9) + Add a comment

yay! i’ve been waiting for Mary-Kate and Ashley to design clothes i can afford. the clothes look adorable. go girls!

- stacey on October 26th, 2009

Yay! Now everyone can look like a slob!

- Erica on October 26th, 2009

What is the point???? Every photo taken, they both look like they’re street bums! This is ridiculous~~ They have no sense of fashion people, get a reality check!

- deanne on October 26th, 2009

JcPenney’s selections have improved lately. This adds even more to their palette.

Congratulations, ladies!

- Niko on October 26th, 2009

I love the idea of affordable Marykate & Ashley clothing, but I hope there is actually a selection and variety. I went to the Manhattan Mall to check out I heart Ronson and they had the smallest section ever.. Look foward to it!

- Lorraine on October 26th, 2009

yayy!! i luv mary kate and ashely and this is awesome that they now have clothes for teens!!

- dsflkdsf on October 26th, 2009

Deanne you are so right! Ugh, I’m TIRED of everyone saying they are trendy. Dressing like a complete SLOB is not trendy and not something I want to buy. They have no sense of style and why can’t people notice this?

- Ashley on October 26th, 2009

You may think they dress like “slobs” but they do design great and cute clothing! Designing and having a good eye for style has nothing to do with how sloppy you think they look.
I love the fact that they have a unique sense of style and do not care what people like you think of them. I also would not call them “trendy” I don’t feel like the Olsens really follow trends they dress however they want despite trends.
I personally am very excited that they are branching out into something I can actually afford.

- ali on October 27th, 2009

[...] Mary Kate & Ashley Olsen for JC Penney [...]

- Carrie Bradshaw *LOVES*: Luxury for Less! | Carrie Bradshaw Diaries on November 9th, 2009

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