Sarah Jessica Parker to Launch SATC-Inspired Fragrance

10/16/2009 at 11:59 AM ET

Courtesy Coty

Can you package the joie-de-vivre of Sex and the City’s ultra-fashionable Carrie Bradshaw in a bottle? Coty Prestige plans to do just that with the launch of Sarah Jessica Parker’s newest fragrance, SJP NYC, following on the stiletto heels of her two enormously successful fragrances Lovely and Covet. In an interview with WWD, Parker says that the fruity floral scent will be a “party in a bottle,” influenced primarily by her character, Miss Bradshaw. “A large part of the inspiration was what I now understand to be people’s impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them — a real sense of freedom and possibilities, a love for the city around her and, of course, fashion,” Parker told WWD. SJP NYC, with top notes of Italian mandarin, white osmanthus and wild red strawberries, will arrive exclusively in Macy’s stores in February, just in time to get fans excited for the May release of the second SATC film. The packaging was designed to look like Bradshaw’s famously over-stuffed closet — featuring a simple glass bottle encased in a reusable canister and topped with a hot pink cap. The fragrance collection will include eau de toilette in three sizes as well as a body lotion, priced between $25-$49. A cuff bracelet with solid perfume will debut in May. Click here to see more celebrity fragrances. Tell us: Will you buy SJP’s newest scent? —Kristin Larson


CLICK THROUGH TO SEE SJP’s NEW FRAGRANCE LINE!

Courtesy Coty

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Showing 17 comments

jared4ever on

I would ABSOLUTELY buy it!

Stephanie on

Um, of course i will! I LOVE SJP!

lee on

she summed up carrie perfectly. definitely would buy!!

The Newest Star Perfumer: Fergie! | Living with style on

[…] not the usually star creation fragrance news today! Fergie has only voiced which she additionally skeleton to supplement perfumer to her resume […]

Kari on

You bet!!!

Melanie on

I love the bottle and the idea of it evoking her character and closet. I don’t usually wear celebrity fragrances just because of the name, but the description sounds like a nice fragrance. I’d try it.

The Newest Star Perfumer: Fergie! « Celebrity Blog! on

[…] not the only star making fragrance news today! Fergie has just announced that she also plans to add perfumer to her resume with a debut […]

d on

Love her acting, but this picture of her is total horse-face.

enigma on

Yes, granted this photo is not the most flattering of SJP, but people cannot help their natural genetics – although if one has tons of $, resides & works in L.A. and succumbs to the pressures of being ‘forever young’ then sure one can have their face chiselled to their heart’s content.

Just my 2 cents worth.

enigma on

Oh and I do realize – I want off topic, please forgive me. ;)

enigma on

want is supposed to went – oops!

Prianka on

I love SATC and SJP and her previous perfumes. This new one will probably smell nice too, but am I the only one who thinks the packaging looks rather tacky?

nevralgic on

yes…

jodypalmer on

Where will it be sold?

anna on

I like fragrance,but a little allergic to it.

britney on

i just smelled it in a magazine and oh my it smells soo good. i think it will be my new smell. i kept on going back to smell it. mmmm good very fruity and sweet

Zachary Gjerde on

Hi, i think that i saw you visited my website so i came to “return the favor”.I am attempting to find things to improve my website!I suppose its ok to use some of your ideas!!

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