Sarah Jessica Parker to Launch SATC-Inspired Fragrance

10/16/2009 at 11:59 AM ET

Courtesy Coty

Can you package the joie-de-vivre of Sex and the City’s ultra-fashionable Carrie Bradshaw in a bottle? Coty Prestige plans to do just that with the launch of Sarah Jessica Parker’s newest fragrance, SJP NYC, following on the stiletto heels of her two enormously successful fragrances Lovely and Covet. In an interview with WWD, Parker says that the fruity floral scent will be a “party in a bottle,” influenced primarily by her character, Miss Bradshaw. “A large part of the inspiration was what I now understand to be people’s impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them — a real sense of freedom and possibilities, a love for the city around her and, of course, fashion,” Parker told WWD. SJP NYC, with top notes of Italian mandarin, white osmanthus and wild red strawberries, will arrive exclusively in Macy’s stores in February, just in time to get fans excited for the May release of the second SATC film. The packaging was designed to look like Bradshaw’s famously over-stuffed closet — featuring a simple glass bottle encased in a reusable canister and topped with a hot pink cap. The fragrance collection will include eau de toilette in three sizes as well as a body lotion, priced between $25-$49. A cuff bracelet with solid perfume will debut in May. Click here to see more celebrity fragrances. Tell us: Will you buy SJP’s newest scent? —Kristin Larson


CLICK THROUGH TO SEE SJP’s NEW FRAGRANCE LINE!

Courtesy Coty

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Showing 17 comments

enigma on

want is supposed to went – oops!

Prianka on

I love SATC and SJP and her previous perfumes. This new one will probably smell nice too, but am I the only one who thinks the packaging looks rather tacky?

nevralgic on

yes…

jodypalmer on

Where will it be sold?

anna on

I like fragrance,but a little allergic to it.

britney on

i just smelled it in a magazine and oh my it smells soo good. i think it will be my new smell. i kept on going back to smell it. mmmm good very fruity and sweet

Zachary Gjerde on

Hi, i think that i saw you visited my website so i came to “return the favor”.I am attempting to find things to improve my website!I suppose its ok to use some of your ideas!!

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