Mary-Kate and Ashley Olsen Get Shady for Their New Design Venture -- Sunglasses!

10/13/2009 at 12:24 PM ET

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Mary-Kate and Ashley Olsen have made oversize shades a signature part of their style, so it’s no wonder that the superstar designers have chosen to add vintage-inspired shades to their luxury label The Row. And though The Row’s sunglass collection won’t be hitting stores until spring, Mary-Kate is already showing it off. The designer secretly debuted an oversized square frame — one of four styles that make up the collection — at the Burberry runway show during London Fashion Week. The other three styles include a classic metal aviator, vintage-inspired brow-line and a pair of round shades taken from the ’60s, according to WWD. “We’re testing the market first and obviously these are four very different silhouettes, so we’re seeing what people are responding to and we’ll open up a couple more silhouettes for fall,” Ashley tells WWD of the collaboration with Linda Farrow Eyewear, who is already responsible for Bernard Wilhelm, Dries Van Noten and Jeremy Scott’s edgy eyewear. Mary-Kate and Ashley have already made a mark in the accessories market with jewelry and shoes for their contemporary label, Elizabeth and James, but adding sunglasses proved to be a new challenge for the designers. “Designing eyewear was definitely more complicated than we thought, and of course, we wanted to be extremely hands-on,” Mary-Kate tells WWD. Sunglasses for The Row are expected to hit high-end department stores for spring with prices ranging from $325- $390. So far, we love what we see! Tell us: Will you buy sunglasses from The Row?

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Showing 38 comments

Get real on

In this economy the Olsen girls need to be real – who can spend that kind of $ on sunglasses. They are just sunglasses!! I agree – stick to Target shopping/prices.

karen on

Not only can you be fashionable on a budget, it’s more interesting and exciting that way. It feels great to go in to TJ Maxx or Target and find something great to pair with a more expensive pair of jeans or shoes. There is so much more creativity required to think about fashion rather than just buy what’s on the rack. Spending $300 on a pair of sunglasses is just plain silly. You could spend $300 on tons of new clothes to really update your wardrobe and use some creativity doing it. Middle class, upper class, lower class – who cares? Fashion is all about you and what you love no matter how much it costs.

Pro on

Mary-Kate & Ashley have a mega clothing & make up line for young ladies sold at WAL-MART, which they started first.

Marie on

These girls are beautiful and very rich, I don’t understand why they have to keep making money – they are set for life, they can afford to go lower than $300 for a pair of sunglasses. The Greed, is too much!

JB on

Ok Lexi, get a grip and welcome to reality. Paying $300 for sunglasses is outrageous and economically unsound. I wonder if you’re asking your parents to pay the price because a woman to pay that would be NUTS

Enfrid on

Sorry, way too expensive for me although I keep wondering what line they’ll design next. I wish them the best, though…..

zami on

Again, pricing depends on the target market (no, I don’t mean TARGET). I’m sure their Wal-Mart lines are reasonably priced. They’re obviously targeting the upper-middle/upper class consumer with this new line of designer sunglasses. So be it. If you can comfortably afford them, go for it! I’m sure the rest of us can find similar but less expensive shades and no one will be the wiser fashion-wise or pocketbook-wise. I say to each his own.

diane on

I LOVE MARY-KATE AND ASHLEY, BUT I WOULD NEVER BUY THE JUNK THAT THEY SELL. THEIR STUFF IS VERY EXPENSIVE AND THE QUALITY IS CHEAP. BESIDES THEIR RICH AND I DON’T SEE WHY THEY CAN’T MAKE SUNGLASSES CHEAPER FOR BUDGET FRIENDLY PEOPLE.

LookaLike on

this womps!! i also have the bobble head with the stick thin 12 yr old body…so naturally i try to look for the celebrity look a likes so i can get some great style ideas…just my luck, its the olsen twins and they look ridiculous…i can’t take any fashion advice from them unless im spending the night in or out for halloween. ughhh why couldn’t i look more like a kardashian!!!?

Heather on

Another thing…why would anybody want to buy a pair of $300 sunglasses? What is special about them?? They have a name on them yes…but are they like superman sunglasses or something? Will nothing ever happen to them? Do they have some protection on them so they never scratch or break? Just saying….lol!!

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