Move Over, Becks! Cristiano Ronaldo is the New Face of Emporio Armani Underwear

10/09/2009 at 11:07 AM ET

INF

After four sizzling seasons of David Beckham as the face and barely-clad body for Emporio Armani Men’s Underwear, he is taking a seat on the sidelines to make way for another international soccer sensation — Cristiano Ronaldo! Giorgio Armani announced this morning that the player for Spanish club Real Madrid and the national Portuguese team will be the “new official worldwide testimonial” for Emporio Armani Men’s Underwear and Armani Jeans starting from Spring/Summer 2010. We cannot wait to see the new ads! Tell us: What do you think of Armani’s choice of Cristiano Ronaldo?

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tori on

no comparison to Becks! Becks rules!!!!

Dana on

I like what I see!!!

TS on

Why all the haters?? The man is gorgeous and he can play football like no one else can. Way to go Armani!!

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[...] Move Over, Becks! Cristiano Ronaldo is the New Face of Emporio Armani Underwear INF After four sizzling seasons of David Beckham as the face and barely-clad body for Emporio Armani Men’s [...] [...]

jelly on

My dreams just came true. I can’t wait to see the billboards. He loves armani and I love him

Which Men’s Underwear News Is More Exciting- Beckham Brand Skivvies or Cristiano Joins Armani? | on

[...] shopping around his own brand of men’s underwear. Plus, Cristiano Ronaldo has just been announced as Beckham’s Armani underwear replacement. Last year we asked if shirtless Cristiano is the new shirtless Beckham, and apparently that is the [...]

soccerhottie on

WOOOOOOW!!!! bt im nt gna say im suprised…. After the expert said he could well become the new beckam i knd of saw that cumn jst ddnt expect it to be soo soooooonnnnnn!!!
Gud on him- it just means mre money for him thus for real madrid n then they can repay their debt faster!!!

Maria on

Becks is a has-been. Cristiano is hot and the number one soccer player in the world.

E on

Opting for Ronaldo relays the message that class and image (outside of physicality) lie low on Armani’s list. Christiano is a soccer phenom and undoubtable has a coveted and admired body yet his actions and behaviours of the field show the image of a 16-year old. Beckham is a superior spokeperson as he not only embodies skill and beauty, but class. That also comes along with the model and comes through in the message of the advertisement.

ahi on

hmm….i’m kinda torn between choosing one of the spanish boys..give me iker, torres or villa anyday..mmmmmmmmmmmm

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