Lauren Conrad Talks Trash -- And Her New Kohl's Clothing Line

09/24/2009 at 11:56 AM ET

Tony DiMaio/Abaca

Lauren Conrad might have left The Hills behind, but if there’s one thing she’s unlikely to abandon, it’s her signature L.A.-cool style. And with her LC Lauren Conrad line having just launched in Kohl’s stores, the star is excited about sharing her West Coast flair with the rest of the nation. This past weekend, Lauren joined volunteers from Kohl’s Department Stores in an environmental clean-up event, clearing trash from Santa Monica Beach with the goal of filling up her garbage bag while dishing the dirt on her new line. “I think that for the Kohl’s line we wanted a very California brand,” she told PEOPLE. “We were able to make the California-look very accessible everywhere.” And it’s an untapped market that she was more than happy to help fill. “I see [the style] everywhere. I see it all over the country, and people are kind of catching on,” she explains. Although she had already run her own boutique label, she found that designing for a wider audience required some adjustments in her approach. “You have to keep in mind that you’re designing for a large range of people. You’re designing for different body types, different lifestyles, different weather,” she explains. Click here to check out Lauren’s line for Kohl’s. Tell us: Are you planning to stock your wardrobe with Lauren’s new looks? –Reporting by Jessica Wedemeyer

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Showing 5 comments

Christi on

I’m very excited about Lauren’s line for Kohl’s. I genuinely like it. And it’s nice to know with certainty that I can definitely afford something from it.

Beatrice on

I cant wait to buy a few pieces

Steph on

I’m disappointed in her line after checking it out… it doesn’t seem very youthful or California to me. Just blah Kohl’s.

Nana on

I thought this line is better than her previous line

Coco Rocha Skips Milan; Victoria Beckham Discusses Her Weight | Fashique.com on

[...] • People calls the “California-look” of Lauren Conrad’s new clothing line for Kohl’s “an untapped market.” Lauren Conrad says she sees the style “kind of catching on.” We don’t even know where to begin. [StyleWatch/People] [...]

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