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FRAGRANCE ALERT: Beyonce To Create a Signature Scent!

09/15/2009 at 10:02 AM ET

Gregg DeGuire/PictureGroup

Competition in the celebrity fragrance market just got a little fiercer. WWD reports that Beyonce has officially signed a deal with Coty Inc. — the same company who is responsible for Halle Berry, Sarah Jessica Paker and Gwen Stefani‘s scents — to produce her own perfume. “For me, fragrance reflects a woman’s attitude and unique sense of style,” Beyonce told WWD. “While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power.” And while this is Beyonce’s first shot at creating a scent, the superstar singer has fronted fragrance campaigns such as Tommy Hillfiger’s True Star in 2004 and Emporio Armani’s Diamonds fragrance in 2007. No details on what her scent will smell like, but Beyonce’s fragrance is set to hit stores this spring. We can’t wait to smell it — and see the ad campaign! Tell us: Will you buy Beyonce’s fragrance?

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Showing 35 comments

emoriver on

Can’t wait how Beyonce can encapsulate in a bottle her glamour,beauty and sex-appeal! Can hardly wait to be bootylicious!Ü

Beyonce!! on

I LOVE LOVE LOVE Halle Berry and Gwen Stefani’s perfume so I can’t wait for Beyonce! PS – GO BEYONCE FOR ALWAYS BEING CLASSY AT THE VMA’S!!!

Amaka Nedolisa on

I am Sooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo buying it!…i love her with all my heart!!!

Austin on

I think beyonce should come out with a high end lingerie line. We have way to many fragrances already. I say pretty lingerie for curvy women.

Peyton........I WANT A GEORGE MICHAEL COMEBACK!!! on

If it smells good I will buy it. I love Beyonce and what she did for Taylor at the VMA’s was so awesomery!!!!!!!!!!!

Daria on

I’m sorry Beyonce, and I’m going to let you finish, but Taylor Swift had one of the best perfumes of all time!
Just kidding!

Katee on

No, I will not buy her perfume. Beyonce is overrated.

Belinda on

How about: “Put a Ring on it” For women on a serious mission.

Kristin on

I think she should call it Kanye’s Pick or All Time

ary on

Although I enjoy Beyonce’s music and purchase her cd’s and have even been to several of her concerts..I will not buy her “signature fragrance” because she has stated in several interviews she doesn’t wear perfume because it makes her sick…so thanks but no thanks

Trish on

Beyonce is a very classy and beautiful woman and yes, quite talented! If I wasn’t allergic to perfume :( I’d definately try it! I have alot of respect for her!

sasha on

I ADORE Britney all her fragrances. I dont like Beyonce and dont want hers

Galyn on

I say she should name it “Class Act”, since that is what she is!!!

Toni on

I think she should go for it! Name the fragrance “Fierce”!

Chel on

I think she should call it Crazy in Love! It would be a great name!!!

Altovise on

I would definitely will, I hope it wont smell like Halle Berry perfume ( it smell likes my grandma’s perfume).I hope it smells clean,beautiful,and sophicated. I love Vera Wang (Sheer Veil), DKNY (Be Delicious), and J-Lo (LIVE).BUT I love Izimiyaki( for Women) and Trina (Dimond Priness) in the late Fall and winter.

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mesh on

I WOULD BUY IT

lilkunta on

I agree w ‘katee’. All these celebs do their clothes, shoes, accessory, perfumes etc line just 4 the $. They dont have the passion or desire 4 it.

& I know some1 wrote this statement for bk bc her vocab is so limited. She’d never express her self w all these words.

Joy on

Beyonce is taking the horribly predictable route and creating a scent? How about naming it “Talentless”, or, “Designer Imposter”. Nope, that’s already been taken. She should spend her money on a vocal coach instead. Now, the masses can hate me if they must, but she shrieks her songs lately, and live is worse. Good job to her for the weight loss & toning, but I would rather hear a decent song than see another female debasing herself in skimpy clothing and calling it talent. Nor do I need to smell the scent of trying THAT hard.

Elizabeth on

AW NO BEYONCE NO! Don’t become another stereotypical celebrity that tries to act, have a clothing line, and a perfume … wait a minute. Never mind. By the way, when she was in Destiny’s Child she claimed she was allergic to perfume so WTF? Beyonce, I love your music but your other ventures, not so much.

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Daniel roget dunnigan on

Hey beyonce I want you to know that I am a big fan of yours and to me a fan should support there idol or favorite celeb so now that that’s said I would love to buy your fragrance to add to my other collection of your stuff I have purchase

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QofN on

I love Beyonce..i will buy it if it’s available in our country

QofN on

I will buy it if it’s available in our country..i adore that woman

amber on

i’m a big fan of beyonce and i might just buy her frangrance omly if it’s not to expensive

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Chris on

If you are going to have a fragrance you better do it quick, because now people might want to know what Tailor Swift smells like, and your only customer will be Kane who does use a lot of perfume.

Bethany on

Beyonce gurl u got it goin on every thing u do from music to movies and your clothing line is hot and i cant wait intill your perfum comes out i know it will be fabulous

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George Michael made some scandals a couple of years ago but i love his music’:.

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george michael is an scandalous gay music artist but i still admire his talent of singing`:”

 

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