The Secrets Behind Mary-Kate and Ashley Olsen's "Perfect" Designs

08/27/2009 at 12:33 PM ET

Jeffrey Mayer/Wireimage

Mary-Kate and Ashley Olsen may have achieved childhood superstardom by acting, but the 23-year-old twins are now making headlines for their fashion business — specifically in an in-depth article in the New York Times about the success of their Elizabeth and James and The Row clothing lines. “I decided at 18 that I don’t really want to do this anymore,” Ashley told the New York Times of acting. ” I wanted to explore other things, and with that came The Row.” A high-end line of basics, The Row is described in the article as “perfect” by both Julie Gilhart of Barneys and Jim Gold of Bergdorf Goodman. “I think the way to think about The Row is that it offers the perfect blank — the perfect schoolboy blazer, the perfect leather leggings, the perfect peacoat,” enthuses Gold. And it’s not selling based on the star’s names. Ashley admits, “The customer who buys the clothes almost never knows we’re involved.” But both Ashley and Mary-Kate are very hands-on with the lines, with Ashley explaining, “for us this experience in fashion has been amazing.” Read more on Mary-Kate and Ashley’s budding fashion at nytimes.com.

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Showing 11 comments

Kim on

Wow. Mary-Kate and Ashley are such style inspirations. Kudos to them for doing amazingly well!

Victoria on

I’m glad the word “perfect” was in a parenthesis in the title. These duo have no style at all.

Stephanie on

I am happy to see these two young businness women working for what they want out of life. They are ambitious and dedicated. They are wonderful role models. I hope they continue, for years, to building their fashion line. Keep it going girls!!!

kathy on

they must be talented becus the clothes must look nothing like what they put on their backs.

Domi on

Both of them are washed up crac* heads who dress like hobos…all that money and can’t afford one decent outfit.

Jennifer on

They at least look semi clean and fresh-faced in this pic, compared to most, where they just look dirty and strung out.

boo on

parenthesis are these: ()
those were quotation marks. “”

jessica on

how im Jessica in st louis mo i love the olens twins they are cool how im Jessica in st louis mo i love the olens twins they are cool and also the same age as i am . that cool. they are so cool and i love there clothes . i love there clothes at wall mart i hope they keep making the clothes at wall mart and i will still by the clothes they make . will got to go bye for kbow jessica

jessica on

hi im in st louis mo i love the olens twins they are cool how im Jessica in st louis mo i love the olens twins they are cool and also the same age as i am . that cool. they are so cool and i love there clothes . i love there clothes at wall mart i hope they keep making the clothes at wall mart and i will still by the clothes they make . will got to go bye for kbow jessica

Victoria Beckham, Mary-Kate and Ashley Olsen Take Bergdorf Goodman for Fashion’s Night Out! | Haber Media.org on

[…] was great. It was really great.” Meanwhile, Mary-Kate and Ashley took a break from designing successful lines Elizabeth and James and The Row to work as bartenders on the 7th floor. Marli Milask, a lucky […]

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