Gwyneth Paltrow's Clothing Line -- for Charity!

08/21/2009 at 09:00 AM ET

Courtesy ZOEtee’s, inset: Soul Brother/Film

She may know how to wow us with a show-stopping premiere-style wardrobe of sky-high heels and body-skimming minidresses, but off the red carpet, Gwyneth Paltrow favors a more laidback approach. That might be why for her first foray into fashion design, the actress is collaborating with Parisian jersey label, ZOEtee’s for the capsule collection appropriately called ZOEtee’s LOVES Gwyneth Paltrow, which we first told you in March. And your wait is almost over to buy from the seven-piece line of easy-to-wear basics, which will launch exclusively at matchesfashion.com on Monday, August 24th. The collection features elegant, monochromatic day-to-evening jersey dresses, mesh studded vests, slouchy jumpsuits, cotton leggings and easy to wear blazers that mix masculine fabrics with a ’70s glam-rock feel in fabrics such as recycled cottons and cashmere blends with prices starting around $165. Although she doesn’t have a lot of design experience behind her, the actress was a natural fit for the label. “Gwyneth knows how to mix basics and give jersey an edge,” says Laure Pariente, Creative Director of ZOEtee’s. And perhaps taking a cue from her activist husband, Coldplay singer Chris Martin, all proceeds from sales go to Kids Company, one of Paltrow’s favorite charities. Tell us: do you want to buy Gwyneth’s designs?– Dimi Gaidatzi

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Showing 18 comments

juls on

I think that it is very nice of her!

Karen on

Well, with prices starting at $165, the line is not made for the everyday girl, now is it?

Miamigirl 11 on

prices starting at $165….? I agree with Karen this line is not affordable for the every day girl…

mp on

Prices starting at $165. You have got to be kidding, I thought we were in a recession.

Carol on

The pieces shown here are very lacking in style and substance.

Zoebella on

A great idea and a great person! She uses her fame to help others, and that is worth supporting

India on

I don’t have the body for either of those dressed and I don’t have the income to drop $165 for them either.

rose on

Ah yes, let them eat cake!

LBW on

She would not put her name on something without getting something back. A portion of the sales will go to charity and a portion goes to her. Cute clothes, but too pricey.

Laura on

I love the clothes, but for those prices I will have to forgo giving to “charity” at this time!

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