FIRST LOOK: Scarlett Johansson for Dolce & Gabbana's New Fragrance

08/21/2009 at 10:30 AM ET

Courtesy Dolce&Gabbana

To debut their luxe cosmetics brand, The Makeup, Dolce & Gabbana would settle for nothing less than one of Hollywood’s modern muses. And when it came time to launch their new scent Rose The One, they turned again to Scarlett Johansson, and are sharing with the sultry star’s print campaign. The actress couldn’t be happier with the appropriately rose-hued results, which were shot by Jean Baptiste Mondino, explaining in a statement that Mondino and designers “capture all of a woman’s graces, our quiet moments. That to me, is what makes this campaign so special, and it feel wonderful to have been a part of the collaboration.” The floral fragrance, which is the final launch in The One trilogy of scents for the Italian designers, will debut next month with prices starting at $60 for a 30 ml eau de parfum spray. Tell us: What do you think of Scarlett’s sexy campaign?

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Showing 69 comments

Melissa on

I think this is a really pretty photo of a superb actress. :)

Lena on

While Scarlett Johansson is not your typical celebrity beauty, she is not dull. These pictures of her are stunning.

Caught up in fashion festival madness, the catch up on

[…] We were right about Scarlett Johansson being the face of Dolce & Gabbana’s Rose The One fragrance, though the first official image is slightly different from ours. [] […]

The Wrestler on

Beautiful as usual.

Tina on

Anne, she isn’t with Josh anymore. She is married to Ryan Reynolds lol

darla on

She looks lovely. The pic reminds me of Marilyn Monroe. The understated sexiness is very classy. Who says you have to use a stripper’s pole to sell perfume ?
I’m sure Ryan Reynolds, her husband, loves it !

bella on

She is lovely. She looks like an angel. Dolce & Gabbana made a wonderful choice. The rose tinted photo is perfect. I love it.

piewu on

what does the advertisement say!
something with, you’ll never forget the one?

Ryan Reynolds Is Hugo Boss Fragrance’s Newest Face | Celebrity gossip on

[…] Johansson, is already the face of Dolce & Gabbana’s scent Rose The One, and now Ryan Reynolds is following his wife’s lead and jumping into the fragrance game […]

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