FIRST LOOK: Scarlett Johansson for Dolce & Gabbana's New Fragrance

08/21/2009 at 10:30 AM ET

Courtesy Dolce&Gabbana

To debut their luxe cosmetics brand, The Makeup, Dolce & Gabbana would settle for nothing less than one of Hollywood’s modern muses. And when it came time to launch their new scent Rose The One, they turned again to Scarlett Johansson, and are sharing with the sultry star’s print campaign. The actress couldn’t be happier with the appropriately rose-hued results, which were shot by Jean Baptiste Mondino, explaining in a statement that Mondino and designers “capture all of a woman’s graces, our quiet moments. That to me, is what makes this campaign so special, and it feel wonderful to have been a part of the collaboration.” The floral fragrance, which is the final launch in The One trilogy of scents for the Italian designers, will debut next month with prices starting at $60 for a 30 ml eau de parfum spray. Tell us: What do you think of Scarlett’s sexy campaign?

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Showing 69 comments

April on

And by the way, Anne, her husband is Ryan Reynolds, not Josh! That’s Fergie.

Dorothy on

i think she is attractive but i think she is being overused. she is endorsing EVERYTHING!

AJ on

Maybe Mariah Carey can get some tips from this.

Mrs Upton on

She looks a little like Kiera Knightly in this photo. Love the hair, nice colouring. Overall, very pretty.

Tammy on

Yeah, I like her as a blonde. And I know she’s young but she looks especially young in that pic. I think she’s beautiful.

goodtxgirl on

Ok if beauty if up to each individuals interpretation then it is certainly NOT jealousy that causes me to say that I have NEVER thought she was pretty – I think anyone can be airbrushed to a certain level of perfection but I just simply don’t find her pretty at all.

Jordan on

I think she looks really nice, but the photo itself is very dull. I understand the theme of it, but it really just blends in the background.

Pooh on

All this photoshopping is actually making her face look weird. This is better than the previous add but I don’t like this because it doesn’t look like her.

keren on

i think she is extremely beautiful. it’s the least favorite shot of dolce & gabbana campign, but it still nice. i love the pink shade of the photo

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