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FIRST LOOK: Scarlett Johansson for Dolce & Gabbana's New Fragrance

08/21/2009 at 10:30 AM ET

Courtesy Dolce&Gabbana

To debut their luxe cosmetics brand, The Makeup, Dolce & Gabbana would settle for nothing less than one of Hollywood’s modern muses. And when it came time to launch their new scent Rose The One, they turned again to Scarlett Johansson, and are sharing with PEOPLE.com the sultry star’s print campaign. The actress couldn’t be happier with the appropriately rose-hued results, which were shot by Jean Baptiste Mondino, explaining in a statement that Mondino and designers “capture all of a woman’s graces, our quiet moments. That to me, is what makes this campaign so special, and it feel wonderful to have been a part of the collaboration.” The floral fragrance, which is the final launch in The One trilogy of scents for the Italian designers, will debut next month with prices starting at $60 for a 30 ml eau de parfum spray. Tell us: What do you think of Scarlett’s sexy campaign?

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Showing 69 comments

Kate on

Josh??? Isn’t she married to Ryan Reynolds? Who’s Josh? Do you mean Josh Brolin, who is married to Diane Lane, or maybe Josh Duhamel (sp?), I think that’s his name…he’s married to Fergie.

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Squeater on

I think she is gorgeous! She seems very down to earth and that makes her even more attractive. Plus she is married to a super hottie! I don’t care what anyone says, she is a beautiful woman!

Valerie on

She looks beautiful, but I thought it was Kate Winslett

Kathy - Houston on

Get rid of the new tat on your right arm that you have hidden for this ad – it cheapens you and D&G

X on

I just think she used to be sexier a couple of years ago.

Mary on

I dont get the attraction. I think she is average looking and there are many women in Hollywood that are far more attractive.

Evelyne on

Kathy Houston and all the others who claim that Scarlett is cheap and not pretty its called jealousy. The color of the add is fad, but represents what the company wants it too. Scarlett looks cheeky, a little, `like ya, you like that huh? anyway, I think shes a natural beauty. Why is it that whenever there’s a beautiful intelligent girl women always bash her down. Calm down ladies, ur husdand is allowed to think that someone else is pretty.

Sandy on

I agree with another poster that it is not a very innovative ad but Scarlett is a natural beauty and she looks great as always. She does resemble Nicole Kidman a little here; maybe because of the very pale skin.

April on

You people just don’t recognize gorgeous when you see it. This woman is completely hot and absolutely beautiful! She’s so classic. I am so jealous of Ryan right now, and I’m a straight, married woman!

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