FIRST LOOK: Scarlett Johansson for Dolce & Gabbana's New Fragrance

08/21/2009 at 10:30 AM ET

Courtesy Dolce&Gabbana

To debut their luxe cosmetics brand, The Makeup, Dolce & Gabbana would settle for nothing less than one of Hollywood’s modern muses. And when it came time to launch their new scent Rose The One, they turned again to Scarlett Johansson, and are sharing with PEOPLE.com the sultry star’s print campaign. The actress couldn’t be happier with the appropriately rose-hued results, which were shot by Jean Baptiste Mondino, explaining in a statement that Mondino and designers “capture all of a woman’s graces, our quiet moments. That to me, is what makes this campaign so special, and it feel wonderful to have been a part of the collaboration.” The floral fragrance, which is the final launch in The One trilogy of scents for the Italian designers, will debut next month with prices starting at $60 for a 30 ml eau de parfum spray. Tell us: What do you think of Scarlett’s sexy campaign?

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Showing 69 comments

Dlvme2 on

Lovely photo – she looks great in it. Just enough of everything – not over the top.

Jennifer on

I think it is a beautiful picture, but she is not particularly attractive. And no, I am no jealous in the least, I just don’t see what all the hype is around her. Plain Jane in my book, I think they could have gotten someone prettier.

Sarah on

It’s not that I think she is ugly or anything. She has just gotten extremely BORING! I don’t understand D&G’s obsession with her anymore.

j-j on

Great ad because they don’t completely focus on sex appeal, more just a subtle classy appeal!

Scott on

Wow, she is one of the sexiest women in film…beautiful shots.

clarissa on

Very nice and classy she did better than Mariah…

Helen on

I wish she’d close her mouth

Carla on

I love it, I think she is absolutely beautiful.

Lisa on

I don’t think people are crazy just because they don’t find her as beautiful as someone else. Beauty is in the eye of the beholder and to each his own. I love the picture though and think she is very beautiful.

AutumnBottom on

She is really beautiful but I am so tired of everyone getting their pictures taken with their lips parted in that faux sexy way.

She looks like a mouth breathing retard, like at any time she is going to lick a piece of bologna and stick it to a window.

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