FIRST LOOK: Scarlett Johansson for Dolce & Gabbana's New Fragrance

08/21/2009 at 10:30 AM ET

Courtesy Dolce&Gabbana

To debut their luxe cosmetics brand, The Makeup, Dolce & Gabbana would settle for nothing less than one of Hollywood’s modern muses. And when it came time to launch their new scent Rose The One, they turned again to Scarlett Johansson, and are sharing with PEOPLE.com the sultry star’s print campaign. The actress couldn’t be happier with the appropriately rose-hued results, which were shot by Jean Baptiste Mondino, explaining in a statement that Mondino and designers “capture all of a woman’s graces, our quiet moments. That to me, is what makes this campaign so special, and it feel wonderful to have been a part of the collaboration.” The floral fragrance, which is the final launch in The One trilogy of scents for the Italian designers, will debut next month with prices starting at $60 for a 30 ml eau de parfum spray. Tell us: What do you think of Scarlett’s sexy campaign?

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Showing 69 comments

cw on

I think she’s pretty but I just don’t think she’s all that like people say. I think there are many girls in Hollywood who are prettier. Everyone has the right to their opinion. I hate when people try to shove their opinions down everyone’s throat and say you’re jealous if you disagree. I think both her looks and talent are overrated. Who I think is beautiful is people like Penelope Cruz and Natalie Portman. Not pasty white bleached blondes who get roles for their looks. Just my opinion. She’s nothing special.

Maybee on

From day one this woman was a star! SHe’s beautiful, funny, sexy, and interesting. She seems to avoid too much press and is a great actress too.

chandi on

First of all, Anne her husband is Ryan not Josh, and she is very beautiful, jealousy is evident in any of the negative comments, beauty is each individuals enterpretation. She looks lovely.

Carol on

Tim – where else would they put the logo? On top of her face? It’s a perfume for women and that is not where most of our eyes are drawn to.

Meg on

Perfect colors on every score – and she is beautiful. It will stand out as classy and understated. I love it. I just hope the cologne lives up to the ad.

Trish on

She is a very pretty woman. I think the shot works with the product. Understated and feminine like a rose. Love the colors in the shot. I find her expression a little awkward, but what I dislike the most – and I get that it was to make her hair look almost like petals – but I really don’t like it. No issues with the rest of the ad and anyone that says she is unattractive needs to check their glasses.

June on

She’s breathtaking – truly old Hollywood. Anyone who can’t see that is obiously uninspired by subtle beauty. She’s sexy – yet kittenish and her body right down to her finers are beautifully proportioned.

Rachel on

She is overrated. I don’t this ad is sexy at all.

Dave on

One word: WOW!

Kim on

Hey Anne, come out from under your mossy rock. Scarlett has been married to Ryan Reynolds for about a year now…

anyway, Scarlett is stunning, per usual.

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