FIRST LOOK: Scarlett Johansson for Dolce & Gabbana's New Fragrance

08/21/2009 at 10:30 AM ET

Courtesy Dolce&Gabbana

To debut their luxe cosmetics brand, The Makeup, Dolce & Gabbana would settle for nothing less than one of Hollywood’s modern muses. And when it came time to launch their new scent Rose The One, they turned again to Scarlett Johansson, and are sharing with PEOPLE.com the sultry star’s print campaign. The actress couldn’t be happier with the appropriately rose-hued results, which were shot by Jean Baptiste Mondino, explaining in a statement that Mondino and designers “capture all of a woman’s graces, our quiet moments. That to me, is what makes this campaign so special, and it feel wonderful to have been a part of the collaboration.” The floral fragrance, which is the final launch in The One trilogy of scents for the Italian designers, will debut next month with prices starting at $60 for a 30 ml eau de parfum spray. Tell us: What do you think of Scarlett’s sexy campaign?

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Showing 69 comments

Clair on

I think she is so dull.

Jami on

I just don’t get the attraction.

jan on

I think this is lovely…beautiful shot of her and very elegantly done….love it!

Susan on

You people are nuts! She is beautiful, and incredibly sexy.

Courtney on

Pssh – I wouldn’t mind looking like her. That girl is beautiful.

catshy on

not a very innovative campaign -or sexy for that matter -she looks ok

Miriam on

Absolutely stunning!!!

Frosty on

The people making negative remarks on her are OBVIOUSLY jealous… She is one of those absolutely stunning beauties, naturally beautiful.

Anne on

Never cared for her. Never thought she was even the least bit attractive. Josh could do wayyyy better.

BettyBoopAHolic on

I guess I’m somewhat of an “oldie”……I think this is a beautiful shot of her with an understated sexiness. Why do we have to have “everything hanging out or on the show” to be sexy? Ridiculous!!
I think she is a beautiful girl and this is gorgeous.

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