Keke Palmer Launches True Jackson Clothing Line for Walmart

08/19/2009 at 11:32 AM ET

Scott Gries/PictureGroup

First it was Miley Cyrus, now Keke Palmer is the latest teen star to launch a Walmart fashion line…or rather her alter ego, True Jackson is. Inspired by the hit Nickelodeon show, True Jackson VP, Mad Style by True Jackson consists of jumpers, knit tops, leggings, T-shirts, modern dresses, Mary Janes and more for young girls — all for under $14.  Designer Jane Siskin (who has collaborated with Mary-Kate and Ashley Olsen on their Elizabeth and James collection), described the collection as “self-styled pieces that can be mixed and matched, neon colors, leggings, and layers,” at the Fall 2009 presentation Monday evening in New York City.  And while Siskin and her design team did all the work, Palmer still got to have a say.  “They showed me the first samples and I was able to say what I liked and what I didn’t like,” the soon-to-be 16 year old told PEOPLE.  “I pretty much loved everything.”  In the show, Palmer plays a teen who gets a dream job running a youth apparel division of a fashion company — and life may be starting to imitate art as Palmer discovers her own inner-fashionista.  “I’ve definitely become one because of the show – before then I was just wearing that stuff that was nice but I wasn’t like ‘I love this [designer],’ I really didn’t pay attention to the tags on the back of the clothes,” confesses Palmer.  “Now I’m like ‘oh, I know about all these different people and now I can go their websites!’ The wardrobe stylists, they’ve definitely broadened the horizons for me.” Mad Style by True Jackson is available in Walmart stores and on walmart.com–Shruti Dhalwala

FILED UNDER: Celebrity Designer

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Showing 29 comments

Mason on

Keke Palmer is HILARIOUS! That girl couldn’t be funnier. Her timing is great and she emphasizes each word different. You go girl! WOOOOOOO! YEAH!

Paula on

Keke palmer is such an idol to me and soon will be like a grown woman i am helping her in many ways by telling people to contact nick to tell them we want to see more keke palmer in stores and i am mailing them letters.

Nickelodeon Star Gets Her Own Walmart Clothing Line! | Chain Bay on

[...] contemporary clothing line, Elizabeth and James!  Although Jane did the design work, People reports that Keke had the final word on which items made the cut… and apparently when Jane [...]

theresa on

went skool shoppin i got her clothes 4 pairs

Marina on

man i went school shopping and bought everything in my size lol

annie on

i love selena gomez peolpe

SYD SYD on

I LOVE HER GUESS WHAT I HAVE ALL HER CLOTHES. EVERY TIME I SEE THEM I GET THEM.MY MOM DIDN’T KNOW ABOUT HER IN TILL I TOLD HER.I HAVE HER NUMBER SHE IS COMING TO MY SCHOOL OCT.19 WELL I HAVE TO GO GET MY TRUE JACKSON CLOTHES LAID OUT BYE

kaylee on

i love the show true jackson VP and how justin drew bieber is doing a show or 2 i love justin bieber i am going to his concert nov.12 09 i am so happy love u justin bieber love kj

Taylor Yarbrough on

I LOVE TRUE JACKSON & HER CLOTHES!

drea on

i luv keke palmer she is an idol to me and i wanna b just like her

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