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Kim Kardashian got our readers buzzing (over 1,000 comments!) with her new blonde hair, so we we had to find out more about the change! Kim tells PEOPLE exclusively that, “I needed an end of summer change. I’ve never dyed my hair before and I’ve been working out, feeling so great why not add to the change?” For her transformation into a blonde bombshell, Kim’s stylist Clyde Haygood brought her to Rebecca Friedman, co-owner of L.A.’s Goodform salon (which counts Lily Allen and Shia LaBoeuf among its clients) for her five-hour process, which included lifting her base color and adding in highlights. Friedman tells PEOPLE that Kim “was pretty brave — she’s never colored her hair before. She was really excited for a change and ready to do something different. She’d always talked about going blonde and finally mustered up the courage to do it for real.” And this wasn’t just any ordinary blonde –- Rebecca envisioned a hue inspired by ’60s- and ’70s-era shades that would work with Kim’s olive complexion. “It suited her coloring. We couldn’t take her platinum because her coloring is too dark — you have to take into account not only her hair color, but her eyes and skin color. We wanted to keep it really healthy and shiny and keep a minkier, darker base so that it didn’t go brassy, so it looked more natural and sun-kissed, like she’d been at the beach all summer.” And what was Kim’s reaction to the final product? “She loved it–she was freaking out, she was so into it. I think she looks amazing,” Rebecca says. As for Kim, she tells PEOPLE that she’s still making up her mind about how long to keep the look for, but for now, “I’m still trying to decide if blondes do have more fun! I wanted a change…I was ready for something new!” Tell us: Should Kim keep the blonde or go back to brunette? –reporting by Jen Garcia and Marisa Laudadio
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