Rachel Zoe Launches Her Own Newsletter

08/04/2009 at 09:59 AM ET

Todd Williamson/WireImage

Looks like GOOP may have some competition on its hands. Celeb stylist and reality star Rachel Zoe has launched her own daily newsletter, the Zoe Report, which will feature one new apparel, accessory or beauty item every weekday. Today’s launch item is the Brian Atwood Lola Pump, a killer leopard print “shootie,” which she describes as “a striking leopard print, sexy elastic detailing and high platform — I DIE.” As for her decision to expand beyond her existing Twitter and Facebook pages into her own website, she is looking to explore the potential of the web. “I’m doing this because I’ve recently come to understand the importance of social media and I’ve become a little obsessed with it. I get addicted answering the questions that people ask me every day,” Zoe tells WWD. On her site, which also makes its debut today, there are tabs for for clothing, accessories, jewelry, beauty and lifestyle highlighting Zoe’s favorite items, as well as an “Ask Rachel” column. And remember that affordable line we told you that Rachel was launching? It’s an exclusive for QVC and will include jewelry, bags, scarves, sunglasses, hats and fake fur outerwear — all linked to from her site, of course. Click here to see RachelZoe.com and sign up for the Zoe Report!

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Showing 3 comments

Mason on

ok so someones got a new newsletter that’s on style watch WHY? who cares i’ve never even heard of this girl and what’s that around her neck it looks like a dog chain on steroids! SAVE THE MUNCHKINS!

rebecca on

Am watching qvc and I love love the RZ show!!! Everything is so pretty and wanted to know what was the fabulous tan top on model near beg. Of show? So lovely…

Laura Beaty on

Can you please tell me where I can find the black studded boots Reese Witherspoon is wearing at the recent airport picture? I would love to have a pair.

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