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Jessica Simpson Dishes on Her Sexy Lingerie Line

08/03/2009 at 10:55 AM ET

Soul Brother/FilmMagic

With successful lines encompassing everything from frocks to luggage, bikinis and fragrances under her stylish belt, Jessica Simpson might just be the reigning queen of celebrity merchandising. And as we announced earlier this summer, the curvy star will be adding lingerie to her style empire — and she’s talking with WWD.com about the new collection, which has just launched for the trade industry at the Vandale showrooms in Manhattan. “My intimates are feminine and sweet with a hint of fun,” she tells the paper. And her jump to lingerie was born out of a genuine passion for the stuff, “I love lingerie. What girl doesn’t?” she asks rhetorically. “My lingerie reflects the way I’m feeling when I wake up and helps me set the tone for my day.” As any buxom woman knows, however, finding gorgeous designs to set that tone can be tricky. “It is important to me personally…to be able to wear my own line,” she says. “Vandale is developing a great collection of feminine, sexy, regular and full-figured bras which are going to be amazing. We are also working on a sleepwear collection that I know I will live in. We have focused on using really soft fabrics that feel good against your skin. The whole line centers around great basics for every day that are comfortable and fit your body. We spent a lot of time on the details. I really wanted to make this line special.” Her favorite creations? “I love the seersucker group because it is just classic and so adorable. We also have a beautiful print group that was inspired by Morocco. It is both exotic and feminine at the same time. We also created a denim and floral set that is flirty and fun,” she says. Tell us: Will you wear Jessica’s lingerie?

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Showing 41 comments

Sophie on

I just love Jessica! I wear everything she creates!

Madara on

It sounds great! I hope that it will be so nice as she says!

Anne on

This woman will put her name on anything for a buck! I really doubt she has any creative control over the designs for the new line. She is just another celebutante trying to squeeze more money away from her supposed fans.

Mackenzie on

I completely agree this line will be beautiful as jessica is in inside and out! I love her designs and her passion for clothing!!! Go jessica!!

Sherrick on

As long as it looks good and isn’t as high as they pay for their lingerie!

Ria on

I’m sorry but isn’t anybody as sick of hearing about her as I am? I get the heartache of a breakup but seriously? There is so much ele going on in this world that requires attention…she’s not it – she’s over done, washed up and she needs to go away – if I have to hear one more time about the guy she loves or how many songs she writes for him, I’m going to scream – she’s a noose for these guys – NEEDY

Jesse on

Can’t wait, I will definitely wear it. Finally lingerie designed for the big guy!

Monica on

Her design is the same as other designer and what is the point of buying her clothing, shoes, hangbags, etc when it is not even worth it.

Mrs J.P. on

I think her new line will be great as is the rest of her lines.

And Anne your an idiot, get a life and anyone else who puts JS down.

She deserves some credit here!

LoveMeAlwz on

What happened to her big “waiting till marriage” deal? She designs cute stuff but I’ve lost some respect for her as a person.

Deb on

A lot of her things are really cute – I will just have to see it. I do not buy anything just because of the name so to ask this is like saying will you buy it just because it is hers and no I would not, but I would buy it if it were what I was looking for. Her shoes are incredibly cute, but when you put them on they feel cheap and many people think that – IF they felt good they would be worth the price but unfortunately they do not. I do wish her luck with this line.

Mrs. Jazmin on

I have to say that I will purchase her lingerie if it’s at a reasonable price, of course!

Russell G on

I just want to see her in it.

Tammy on

I’m excited to see what she’s created for the larger breasted women. Its so hard to find sexy bra’s in larger breast sizes that doesn’t look like something you’d see your gma in. I love Jessica, and wish the best to her on this venture…

casey on

Denim in lingerie? Not for me. but I might check it out, not buy – probably too expensive!
——————————————@LoveMeAlwz – she did wait for marriage, and what does that have to do with lingerie? They’re just clothes

Samantha on

Sounds great! I love that the line will feature bras for bigger chested women! thats me and its so hard to find pretty lingerie~

Steph on

I love Jessica’s style. Her products from her fragrance, shoes, and bags are very trendy and i’m sure her lingerie will be great as well. I would definitely wear it.

LoveMeAlwz on

Hi Casey :) She was talking about her lingerie line when she was dating John Mayer, I have a feeling she was planning on wearing it then, lol. I just think she was so crazy about her purity ring and once she got divorced it was all over.

Tammy T on

I love Jessica Simpson! Everything she creates is beautiful and so far not expensive at all. I’d wear it JUST because she designed it.

Jessica Simpson Comments on New Lingerie Line | Gossip Street on

[...] is important to me personally to be able to wear my own line. It’s a great collection of feminine, sexy, regular and full-figured bras which are going to be amazing. We are also working [...]

JC on

I am looking forward to her new line. I love what she already has in her collection. Very classy, stylish, and fun all at the same time.

LW on

sounds great, maybe she’ll have a few designs for the curvier woman too!!!

Meg on

I would never wear anything with her name on it.

sickofher on

what doesn’t she put her name on? I highly doubt she has a lot of creative control over most of this stuff…it’s all about the money, not a quality product.
She certainly can’t make a career singing or acting, so she needs to find another venue…and obviously anything and everything is ok with her.

JAcquie on

Sounds like ANNE is a little jealous, Jessica is beautiful and a really sweet person. I know my brother lives next to Tony Romo’s parents.

Annoyed with dumb people on

I’m happy that she can continually come out with new lines. She is a celebrity that ACTUALLY puts input into her own lines. Not many celeb lines are that, but she actually does have quite a bit of creative control…. I don’t know how people can’t see that…DUMB.

GO Jess!

Loog on

She’s the dumbest chick in history. There’s no way she actually created anything. Someone did the work, she gets her name on it.

eBay Dropshipping Tips | Ebay Dropshippers on

[...] Jessica Simpson Dishes on Her Sexy Lingerie Line – Style News … [...]

News in the Under World | Northern Virginia Magazine on

[...] First of all, for those of you who can’t get enough of Jessica Simpson and her growing empire: The multitasking celebrity has just launched a new lingerie line with Vandale, featuring intimates she refers to as “feminine and sweet with a hint of fun.” For more details, check out this People article. [...]

Celebrity News and Updates » Blog Archive » Jessica To Launch Lingerie Collection on

[...] oldest Simpson says she is developing a “great collection of feminine, sexy, regular and full-figured bras which [...]

Parcbench » Jessica Simpson Resorts to Making Underwear on

[...] More from People.com [...]

Jessica To Launch Lingerie Collection | Cupid Gossip.Com on

[...] oldest Simpson says she is developing a “great collection of feminine, sexy, regular and full-figured bras which [...]

Elda on

not a fan but i kinda feel bad for Jess, i’ll have to check out the merchandise to see if i like it.

Check Out Jessica Simpson’s Panties! | The Fab Life - Celebrity Gossip, Fashion & Style | TFL Main on

[...] intimates are feminine and sweet with a hint of fun,” Jessica says of her new lingerie line. “I love lingerie. What girl doesn’t? My lingerie reflects the [...]

Ashley on

I work at a shoe store and we sell Jessica Simpson shoes and bags. I will say that I have never had a customer buy them….Her shoes are not very comfortable. I hope her lingerie is nice because I love her curvyness and I think that line may have potential unlike her shoes and bags.

heather on

just like everything else of hers, i will not buy it.

Branded Intimate Apparel Industry France Market Overview | 工业设计 Industrial Design on

[...] Jessica Simpson Dishes on Her Sexy Lingerie Line – Style News … [...]

Jessica on

for beautiful, feminine and sexy lingerie, Visit MaCheriedAmour.com

Italian chef Giancarlo makes vegetarian dish for students – BBC | DailyVideoRecipes.com on

[...] Jessica Simpson Dishes on Her Sexy Lingerie Line – Style News … [...]

Camisoles on

Many women choose to shop online for various types of lingerie that they can add to their existing collection. Highly popular brands include Calvin Klein, DKNY, Vanity Fair, Victoria’s Secret, and Anna Sui. These leading brands offer a wide array of lingerie in different colors, styles and sizes. The lingerie items which have gained a lot of following among women include bras, corsets, silky baby dolls, and sexy underwear. Your online lingerie retail business should also sell lingerie which is made of a variety of materials including chiffon, nylon, or silk.

Bлacть on

Увлекательно! Спасибо за статью.

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