Jessica Simpson Dishes on Her Sexy Lingerie Line

08/03/2009 at 10:55 AM ET

Soul Brother/FilmMagic

With successful lines encompassing everything from frocks to luggage, bikinis and fragrances under her stylish belt, Jessica Simpson might just be the reigning queen of celebrity merchandising. And as we announced earlier this summer, the curvy star will be adding lingerie to her style empire — and she’s talking with WWD.com about the new collection, which has just launched for the trade industry at the Vandale showrooms in Manhattan. “My intimates are feminine and sweet with a hint of fun,” she tells the paper. And her jump to lingerie was born out of a genuine passion for the stuff, “I love lingerie. What girl doesn’t?” she asks rhetorically. “My lingerie reflects the way I’m feeling when I wake up and helps me set the tone for my day.” As any buxom woman knows, however, finding gorgeous designs to set that tone can be tricky. “It is important to me personally…to be able to wear my own line,” she says. “Vandale is developing a great collection of feminine, sexy, regular and full-figured bras which are going to be amazing. We are also working on a sleepwear collection that I know I will live in. We have focused on using really soft fabrics that feel good against your skin. The whole line centers around great basics for every day that are comfortable and fit your body. We spent a lot of time on the details. I really wanted to make this line special.” Her favorite creations? “I love the seersucker group because it is just classic and so adorable. We also have a beautiful print group that was inspired by Morocco. It is both exotic and feminine at the same time. We also created a denim and floral set that is flirty and fun,” she says. Tell us: Will you wear Jessica’s lingerie?

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Showing 41 comments

Deb on

A lot of her things are really cute – I will just have to see it. I do not buy anything just because of the name so to ask this is like saying will you buy it just because it is hers and no I would not, but I would buy it if it were what I was looking for. Her shoes are incredibly cute, but when you put them on they feel cheap and many people think that – IF they felt good they would be worth the price but unfortunately they do not. I do wish her luck with this line.

Mrs. Jazmin on

I have to say that I will purchase her lingerie if it’s at a reasonable price, of course!

Russell G on

I just want to see her in it.

Tammy on

I’m excited to see what she’s created for the larger breasted women. Its so hard to find sexy bra’s in larger breast sizes that doesn’t look like something you’d see your gma in. I love Jessica, and wish the best to her on this venture…

casey on

Denim in lingerie? Not for me. but I might check it out, not buy – probably too expensive!
——————————————@LoveMeAlwz – she did wait for marriage, and what does that have to do with lingerie? They’re just clothes

Samantha on

Sounds great! I love that the line will feature bras for bigger chested women! thats me and its so hard to find pretty lingerie~

Steph on

I love Jessica’s style. Her products from her fragrance, shoes, and bags are very trendy and i’m sure her lingerie will be great as well. I would definitely wear it.

LoveMeAlwz on

Hi Casey :) She was talking about her lingerie line when she was dating John Mayer, I have a feeling she was planning on wearing it then, lol. I just think she was so crazy about her purity ring and once she got divorced it was all over.

Tammy T on

I love Jessica Simpson! Everything she creates is beautiful and so far not expensive at all. I’d wear it JUST because she designed it.

Jessica Simpson Comments on New Lingerie Line | Gossip Street on

[…] is important to me personally to be able to wear my own line. It’s a great collection of feminine, sexy, regular and full-figured bras which are going to be amazing. We are also working […]

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