Jessica Simpson Dishes on Her Sexy Lingerie Line

08/03/2009 at 10:55 AM ET

Soul Brother/FilmMagic

With successful lines encompassing everything from frocks to luggage, bikinis and fragrances under her stylish belt, Jessica Simpson might just be the reigning queen of celebrity merchandising. And as we announced earlier this summer, the curvy star will be adding lingerie to her style empire — and she’s talking with WWD.com about the new collection, which has just launched for the trade industry at the Vandale showrooms in Manhattan. “My intimates are feminine and sweet with a hint of fun,” she tells the paper. And her jump to lingerie was born out of a genuine passion for the stuff, “I love lingerie. What girl doesn’t?” she asks rhetorically. “My lingerie reflects the way I’m feeling when I wake up and helps me set the tone for my day.” As any buxom woman knows, however, finding gorgeous designs to set that tone can be tricky. “It is important to me personally…to be able to wear my own line,” she says. “Vandale is developing a great collection of feminine, sexy, regular and full-figured bras which are going to be amazing. We are also working on a sleepwear collection that I know I will live in. We have focused on using really soft fabrics that feel good against your skin. The whole line centers around great basics for every day that are comfortable and fit your body. We spent a lot of time on the details. I really wanted to make this line special.” Her favorite creations? “I love the seersucker group because it is just classic and so adorable. We also have a beautiful print group that was inspired by Morocco. It is both exotic and feminine at the same time. We also created a denim and floral set that is flirty and fun,” she says. Tell us: Will you wear Jessica’s lingerie?

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Showing 41 comments

Sophie on

I just love Jessica! I wear everything she creates!

Madara on

It sounds great! I hope that it will be so nice as she says!

Anne on

This woman will put her name on anything for a buck! I really doubt she has any creative control over the designs for the new line. She is just another celebutante trying to squeeze more money away from her supposed fans.

Mackenzie on

I completely agree this line will be beautiful as jessica is in inside and out! I love her designs and her passion for clothing!!! Go jessica!!

Sherrick on

As long as it looks good and isn’t as high as they pay for their lingerie!

Ria on

I’m sorry but isn’t anybody as sick of hearing about her as I am? I get the heartache of a breakup but seriously? There is so much ele going on in this world that requires attention…she’s not it – she’s over done, washed up and she needs to go away – if I have to hear one more time about the guy she loves or how many songs she writes for him, I’m going to scream – she’s a noose for these guys – NEEDY

Jesse on

Can’t wait, I will definitely wear it. Finally lingerie designed for the big guy!

Monica on

Her design is the same as other designer and what is the point of buying her clothing, shoes, hangbags, etc when it is not even worth it.

Mrs J.P. on

I think her new line will be great as is the rest of her lines.

And Anne your an idiot, get a life and anyone else who puts JS down.

She deserves some credit here!

LoveMeAlwz on

What happened to her big “waiting till marriage” deal? She designs cute stuff but I’ve lost some respect for her as a person.

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