Soul Brother/FilmMagic
Move over, O magazine and Martha Stewart Living. GOOP, Gwyneth Paltrow’s weekly newsletter packed with clean and green advice on loving, living and cooking is a “big success,” according to Paltrow. “It’s crazy. . . . crazy!” Paltrow chatted exclusively with PEOPLE about the site at the Children of the City‘s Champions of Hope Benefit Gala at the Tribeca Rooftop last night in N.Y.C. “I just love it. Corporate America is knocking at my door. . . . ‘Will you hawk my product’?” The answer is clearly no for the star’s very personal project, which even derives its name from her initials G.P. “It started in such an organic way. People ask me, ‘What is it? What are you doing?’ And I don’t know. I did it, am doing it . . . and I love doing it. It is really just a place to disseminate good information,” said the Preen-clad Paltrow. “People are so grateful that it’s free. It’s just nice to share what you have. And I have all this great information. It’s just a gift. People want me to do all this other stuff. But right now, I just really love doing the site. I love thinking about the letters, what I’m going to write about, what kind of information we can put in there.”
So will Paltrow follow in Paul Newman’s footsteps with his Newman’s Own empire, which raised $250 million dollars in his lifetime for charity? “We’ll do something and give it all back,” she tells PEOPLE exclusively. But for now, the site, which she creates along with two hands-on staffers, has only two cardinal rules. “No bribes. Also, I won’t say anything negative. If I eat somewhere or stay somewhere and it’s horrible, I won’t talk about it,” she said. While she has addressed everything from cleansing to frenemies on the site, she’s not about to take on rumors about her personal life on GOOP. “I never address that side of me there,” she insisted. “It is really a place to disseminate good information.” And it’s not the only way that Paltrow is doing good — she is also a board member of Robin Hood, an organization in part founded by the late John F. Kennedy Jr., which raises money from successful New Yorkers and donates to causes such as Children of the City, the beneficiary of last night’s gala . “They’re really changing lives for kids in New York City at the poverty level or below. They do amazing work. I’m from New York, so any time I get approached to help in a great organization, I can never say no.” Click here to check out GOOP.com for yourself! – Jeffrey Slonim
