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Newly-Single Jessica Simpson Fancies Love for Her New Fragrance

07/28/2009 at 12:22 PM ET

Courtesy Parlux

Jessica Simpson’s heart might be aching from her recent split from Dallas Cowboys quarterback Tony Romo on the eve of her 29th birthday — but she’s still a hopeless romantic who’s about to unveil a new fall fragrance inspired by what else? Amore. In a June press release about the ultra romantic fragrance, Fancy Love, Simpson had said, “Romance has never been more important to me so I wanted to celebrate that special feeling with this new fragrance.” And that ardent attitude about love still fits with the singer’s approach to life. Says Vince Camuto, CEO and founder of the Camuto Group, which holds the license for all of her brands, “Jessica loves the feeling of being in love, She’s a romantic girl. The fragrance was inspired by love. And she’s inspired by love.” As for claims that passion for Romo was what sparked her interest in creating the new warm, floral scent, “I don’t know if it was inspired by him,” says Camuto. “She felt that this was the timeless fragrance of falling in love. She came up with that.” The newly single Simpson had a hand in every aspect of Fancy Love, from choosing what kind of scents to use to coming up with its name, “which adds a touch of Jessica’s whimsy,” Camuto says. “She’s very smart. She has a high taste level. She’s very particular and wants to make sure everything is right. That’s why the brand is working.” And how! Her first fragrance, Fancy, had one of the best perfume launches in 2008 with nearly $50 million in retail sales in its first year, says Camuto. Since her July 9 breakup with Romo, Simpson has been mending her heart by quietly spending time with her family and friends, hitting the gym and gearing up for her new docu-series, The Price of Beauty. “She really loved him,” says a source close to Simpson. “She realizes [relationships are] not easy. She’s one of those people who try to make it work. And she’s got a lot of people chasing after her…” Tell us: Will you buy Jessica’s newest fragrance?– reporting by K.C. Baker

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Showing 66 comments

Jessica Simpson lanza Fancy love - Hiper Moda on

[...] cantante y actriz ha lanzado al mercado su segunda fragancia: Fancy Love; que no es más que la continuación de la primera, Fancy. Pero lo cierto es que algo [...]

ava on

let me put this into terms jessica would understand: NO, I WOULD NOT BUY HER PERFUME

Brandy on

I currently wear her Fancy perfume and I love it. I can’t wait for the new one.

bren on

GLAD Tony came to his senses! NO,will not spend my $$ on this.

Jessica Simpson Has A New Fancy Love | Dish My Dirt on

[...] newly single 29-year-old said in a press release last month, “Romance has never been more important to me so I wanted to celebrate that special [...]

Sassy Pandaz » Blog Archive » Jessica Simpson Has A New Fancy Love on

[...] newly single 29-year-old said in a press release last month, “Romance has never been more important to me so I wanted to celebrate that special [...]

Jessica Simpson Has A New Fancy Love - Ill Famed on

[...] newly single 29-year-old said in a press release last month, “Romance has never been more important to me so I wanted to celebrate that special [...]

Jessica Simpson Has A New Fancy Love on

[...] newly single 29-year-old said in a press release last month, “Romance has never been more important to me so I wanted to celebrate that special [...]

lisa on

the sooner she acts more grown up and not like a naive teenager, the more likely she’ll be to keep a man

Luv Jessica on

I LOVE HER PERFUMES!!! NOT SURPRISED FANCY IS ONE OF THE TOP PERFUMES IN THE MARKET.

OH, AND CONGRATS JESSICA, FOR BEING THE #5 TOP-EARNING CELEB UNDER 30 YEARS OLD IN FORBES MAGAZINE!!

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