Newly-Single Jessica Simpson Fancies Love for Her New Fragrance

07/28/2009 at 12:22 PM ET

Courtesy Parlux

Jessica Simpson’s heart might be aching from her recent split from Dallas Cowboys quarterback Tony Romo on the eve of her 29th birthday — but she’s still a hopeless romantic who’s about to unveil a new fall fragrance inspired by what else? Amore. In a June press release about the ultra romantic fragrance, Fancy Love, Simpson had said, “Romance has never been more important to me so I wanted to celebrate that special feeling with this new fragrance.” And that ardent attitude about love still fits with the singer’s approach to life. Says Vince Camuto, CEO and founder of the Camuto Group, which holds the license for all of her brands, “Jessica loves the feeling of being in love, She’s a romantic girl. The fragrance was inspired by love. And she’s inspired by love.” As for claims that passion for Romo was what sparked her interest in creating the new warm, floral scent, “I don’t know if it was inspired by him,” says Camuto. “She felt that this was the timeless fragrance of falling in love. She came up with that.” The newly single Simpson had a hand in every aspect of Fancy Love, from choosing what kind of scents to use to coming up with its name, “which adds a touch of Jessica’s whimsy,” Camuto says. “She’s very smart. She has a high taste level. She’s very particular and wants to make sure everything is right. That’s why the brand is working.” And how! Her first fragrance, Fancy, had one of the best perfume launches in 2008 with nearly $50 million in retail sales in its first year, says Camuto. Since her July 9 breakup with Romo, Simpson has been mending her heart by quietly spending time with her family and friends, hitting the gym and gearing up for her new docu-series, The Price of Beauty. “She really loved him,” says a source close to Simpson. “She realizes [relationships are] not easy. She’s one of those people who try to make it work. And she’s got a lot of people chasing after her…” Tell us: Will you buy Jessica’s newest fragrance?– reporting by K.C. Baker

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Showing 66 comments

mm on

ummm no

mj on

yes, i will buy it!!
i think she is sweet lovely.

anna on

i would love a free sample! I love euphoria by calvin klein

Patty on

If it’s as good as Fancy, I will definitely buy it!

Elda on

not a fan but hey, does she give free samples??

Traci on

I’ve always like Jessica Simpson. I’m happy for your upcoming new fragrance and I hope it sells well. She doesn’t need Tony Romo in her life. He’s a loser to have let her go. Jessica you deserve so much better. Hold your head high.

Traci on

I’ve always liked Jessica Simpson. I’m happy for her upcoming new fragrance and I hope it sells well. She doesn’t need Tony Romo in her life. He’s a loser to have let her go. Jessica you deserve so much better. Hold your head high.

To all you haters, don’t you wish you had her money. HA HA to you all.

smooch on

love jess! stay strong you are beautifull and smart gal !!!!! haters get a life

kelli on

Aw I will definitely support her new perfume! I absolutely LOVE Jessica Simpson. You know, Its sad that people have to be so nasty towards her. Shes never done anything to anyone. SO WHAT if her and Nick didnt work…GET OVER IT! You were not in her shoes (which by the way are fabulous!), so do not assume their life was perfect together! She has a good head on her shoulders and instead of being in the clubs all night and snorting a line..shes getting her life together and focusing on herself again!

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