Alicia Silverstone's New Role: EcoTools Designer

07/24/2009 at 06:16 PM ET

Barbara Sullivan

She may have earned fame as a fashion-obsessed teen in Clueless, but these days Alicia Silverstone has become nearly as well known for her activism in environmental causes as for her acting. Now she’s combining her love of Hollywood style and the environment by designing a collection of makeup cases and brushes with EcoTools that fits with her vegan philosophy — and she’s giving PEOPLE.com a first look at her with some of her new designs. Slated to hit stores just in time for the holiday season, the environmentally-friendly bags are printed with her favorite flowers: lavender, rose, chrysanthemum, cosmo and thyme, and all the products, including the makeup brushes, are completely non-toxic. As for why she wanted to lend her design talents to this project, Alicia explains, “With this collection, we wanted to show everyone that you don’t have to sacrifice style to make environmentally-conscious choices. You can use earth-friendly materials and still look fantastic!”

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Roland on

Alicia, you are amazing. You are always so conscious of people, animals and the planet. You are also aware of the problems of pollution and global warming on this earth. Not only are you bettering yourself, but taking a stand to educate others to help them in protecting the future of earth. I wish you the best and thank you.

sureha on

i just luv how you care so much about the enviroment.You are someone that everyone should look up to. i wish you all the bst of good luck in the future!!

Xen on

hmm

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[...] People.com You can purchase Alicia’s EcoTools line starting in December 2009, through various retailers, [...]

Carnegie Couture Fashion Bags at www.CarnegieCouture.com | Handbags and Purses Fashion and Beauty Reviews on

[...] Alicia Silv&#101rsto&#110&#101's &#78&#101w Rol&#101: EcoTools &#68e&#115igner – &#83tyle News &… [...]

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[...] Alicia Sil&#118erstone's New &#82ole: EcoTools D&#101si&#103&#110&#101r – Style News … [...]

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[...] A&#108&#105c&#105a S&#105&#108v&#101r&#115ton&#101'&#115 N&#101w Ro&#108&#101: &#69coToo&#108&#1… [...]

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[...] Ali&#99ia Silverstone's Ne&#119 Role: &#69&#99oTools D&#101sign&#101r – Style New&#115 … [...]

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[...] &#65lici&#97 Silverstone's &#78ew Role: EcoTools D&#101&#115&#105gn&#101r – Sty&#108&#101 N&#101… [...]

Carnegie Couture Fashion at www.CarnegieCouture.com | Handbags and Purses Fashion and Beauty Reviews on

[...] Alicia Silverstone's New Role: EcoTools Designer – Style News … [...]

Mer än borstar « Naturligt Snygg on

[...] ut. Fotcremen Love Heels All skulle jag gärna testa. Företaget har ett samarbete med skådis Alicia Silverstone som är lite av en Eco Queen i Hollywood. Såna gillar [...]

Aaron Stewart on

Alicia Silverstone is the sex symbol in the late 90s, she is really very pretty.;’*

Sydney Collins on

how could we possibly forget Alicia Silvertone, she use to be the sex symbol of the 90s“:

Magnesium Ascorbate on

oh well, Alicia silverstone is matured nowadays but when she was still younger, she is the sex symbol of hollywood ;;:

Alicia Silverstone: Secondhand Shopper with a Cause « Boys T Shirt « Celebrity News on

[...] — that was an ordeal,” Silverstone told reporters recently during a press event for EcoTools in New York. “But then when I became into eco, it took out all of that: if you’re using [...]

Alicia Silverstone: Secondhand Shopper with a Cause « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] on animals — that was an ordeal,” Silverstone told reporters recently during a press event for EcoTools in New York. “But then when I became into eco, it took out all of that: if you’re using [...]

Why Alicia Silverstone Shops Secondhand | News Celebrity on

[...] on animals — that was an ordeal,” Silverstone told reporters recently during a press event for EcoTools in New York. “But then when I became into eco, it took out all of that: if you’re using [...]

Why Alicia Silverstone Shops Secondhand | sahinLOVE.com on

[...] — that was an ordeal,” Silverstone told reporters recently during a press eventuality for EcoTools in New York. “But afterwards when we became into eco, it took out all of that: if you’re [...]

Why Alicia Silverstone Shops Secondhand on

[...] on animals — that was an ordeal,” Silverstone told reporters recently during a press event for EcoTools in New York. “But then when I became into eco, it took out all of that: if you’re using [...]

Why Alicia Silverstone Shops Secondhand | Celebrity and Fashion News on

[...] on animals — that was an ordeal,” Silverstone told reporters recently during a press event for EcoTools in New York. “But then when I became into eco, it took out all of that: if you’re using [...]

Alicia Silverstone: Secondhand Shopper with a Cause | infocelebrity.net on

[...] on animals — that was an ordeal,” Silverstone told reporters recently during a press event for EcoTools in New York. “But then when I became into eco, it took out all of that: if you’re using [...]

Alicia Silverstone’s New Beauty Line: Organic, ‘Yummy and Nourishing’ | Screw Cable on

[...] actress is known for her eco activism, so the line is something she felt strongly about. “You can get really overwhelmed with all [...]

Alicia Silverstone’s New Beauty Line: Organic, ‘Yummy and Nourishing’ | newsteady.info on

[...] actress is known for her eco activism, so the line is something she felt strongly about. “You can get really overwhelmed with all the [...]

Valeri on

Write more, thats all I have to say. Literally, it seems as though you reelid on the video to make your point. You definitely know what youre talking about, why waste your intelligence on just posting videos to your site when you could be giving us something enlightening to read?

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