Alicia Silverstone's New Role: EcoTools Designer

07/24/2009 at 06:16 PM ET

Barbara Sullivan

She may have earned fame as a fashion-obsessed teen in Clueless, but these days Alicia Silverstone has become nearly as well known for her activism in environmental causes as for her acting. Now she’s combining her love of Hollywood style and the environment by designing a collection of makeup cases and brushes with EcoTools that fits with her vegan philosophy — and she’s giving PEOPLE.com a first look at her with some of her new designs. Slated to hit stores just in time for the holiday season, the environmentally-friendly bags are printed with her favorite flowers: lavender, rose, chrysanthemum, cosmo and thyme, and all the products, including the makeup brushes, are completely non-toxic. As for why she wanted to lend her design talents to this project, Alicia explains, “With this collection, we wanted to show everyone that you don’t have to sacrifice style to make environmentally-conscious choices. You can use earth-friendly materials and still look fantastic!”

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Alicia Silverstone: Secondhand Shopper with a Cause | infocelebrity.net on

[…] on animals — that was an ordeal,” Silverstone told reporters recently during a press event for EcoTools in New York. “But then when I became into eco, it took out all of that: if you’re using […]

Alicia Silverstone’s New Beauty Line: Organic, ‘Yummy and Nourishing’ | Screw Cable on

[…] actress is known for her eco activism, so the line is something she felt strongly about. “You can get really overwhelmed with all […]

Alicia Silverstone’s New Beauty Line: Organic, ‘Yummy and Nourishing’ | newsteady.info on

[…] actress is known for her eco activism, so the line is something she felt strongly about. “You can get really overwhelmed with all the […]

Valeri on

Write more, thats all I have to say. Literally, it seems as though you reelid on the video to make your point. You definitely know what youre talking about, why waste your intelligence on just posting videos to your site when you could be giving us something enlightening to read?

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