Alicia Silverstone's New Role: EcoTools Designer

07/24/2009 at 06:16 PM ET

Barbara Sullivan

She may have earned fame as a fashion-obsessed teen in Clueless, but these days Alicia Silverstone has become nearly as well known for her activism in environmental causes as for her acting. Now she’s combining her love of Hollywood style and the environment by designing a collection of makeup cases and brushes with EcoTools that fits with her vegan philosophy — and she’s giving PEOPLE.com a first look at her with some of her new designs. Slated to hit stores just in time for the holiday season, the environmentally-friendly bags are printed with her favorite flowers: lavender, rose, chrysanthemum, cosmo and thyme, and all the products, including the makeup brushes, are completely non-toxic. As for why she wanted to lend her design talents to this project, Alicia explains, “With this collection, we wanted to show everyone that you don’t have to sacrifice style to make environmentally-conscious choices. You can use earth-friendly materials and still look fantastic!”

Share this story:

Your reaction:

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 24 comments

Mer än borstar « Naturligt Snygg on

[...] ut. Fotcremen Love Heels All skulle jag gärna testa. Företaget har ett samarbete med skådis Alicia Silverstone som är lite av en Eco Queen i Hollywood. Såna gillar [...]

Aaron Stewart on

Alicia Silverstone is the sex symbol in the late 90s, she is really very pretty.;’*

Sydney Collins on

how could we possibly forget Alicia Silvertone, she use to be the sex symbol of the 90s“:

Magnesium Ascorbate on

oh well, Alicia silverstone is matured nowadays but when she was still younger, she is the sex symbol of hollywood ;;:

Alicia Silverstone: Secondhand Shopper with a Cause « Boys T Shirt « Celebrity News on

[...] — that was an ordeal,” Silverstone told reporters recently during a press event for EcoTools in New York. “But then when I became into eco, it took out all of that: if you’re using [...]

Alicia Silverstone: Secondhand Shopper with a Cause « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] on animals — that was an ordeal,” Silverstone told reporters recently during a press event for EcoTools in New York. “But then when I became into eco, it took out all of that: if you’re using [...]

Why Alicia Silverstone Shops Secondhand | News Celebrity on

[...] on animals — that was an ordeal,” Silverstone told reporters recently during a press event for EcoTools in New York. “But then when I became into eco, it took out all of that: if you’re using [...]

Why Alicia Silverstone Shops Secondhand | sahinLOVE.com on

[...] — that was an ordeal,” Silverstone told reporters recently during a press eventuality for EcoTools in New York. “But afterwards when we became into eco, it took out all of that: if you’re [...]

Why Alicia Silverstone Shops Secondhand on

[...] on animals — that was an ordeal,” Silverstone told reporters recently during a press event for EcoTools in New York. “But then when I became into eco, it took out all of that: if you’re using [...]

Why Alicia Silverstone Shops Secondhand | Celebrity and Fashion News on

[...] on animals — that was an ordeal,” Silverstone told reporters recently during a press event for EcoTools in New York. “But then when I became into eco, it took out all of that: if you’re using [...]

Next | 1 | 2 | 3 | Next | Show All
advertisement

From Our Partners

From Our Partners

Follow

Get every new post delivered to your Inbox.

Join 1,814 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters