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Alicia Silverstone's New Role: EcoTools Designer

07/24/2009 at 06:16 PM ET

Barbara Sullivan

She may have earned fame as a fashion-obsessed teen in Clueless, but these days Alicia Silverstone has become nearly as well known for her activism in environmental causes as for her acting. Now she’s combining her love of Hollywood style and the environment by designing a collection of makeup cases and brushes with EcoTools that fits with her vegan philosophy — and she’s giving PEOPLE.com a first look at her with some of her new designs. Slated to hit stores just in time for the holiday season, the environmentally-friendly bags are printed with her favorite flowers: lavender, rose, chrysanthemum, cosmo and thyme, and all the products, including the makeup brushes, are completely non-toxic. As for why she wanted to lend her design talents to this project, Alicia explains, “With this collection, we wanted to show everyone that you don’t have to sacrifice style to make environmentally-conscious choices. You can use earth-friendly materials and still look fantastic!”

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Roland on

Alicia, you are amazing. You are always so conscious of people, animals and the planet. You are also aware of the problems of pollution and global warming on this earth. Not only are you bettering yourself, but taking a stand to educate others to help them in protecting the future of earth. I wish you the best and thank you.

sureha on

i just luv how you care so much about the enviroment.You are someone that everyone should look up to. i wish you all the bst of good luck in the future!!

Xen on

hmm

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